Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. 55% of North American companies, and 51% of European firms, say their IT budgets will increase next year. The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year. How are goals and strategies for content marketing changing? An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

APRIL 28, 2020

The quick polls focused on four topics: Change in overall budgets. Budget reallocation plans. The biggest change in responses from B2B marketers between March 24 and April 23, unfortunately, was the expected decline in marketing budgets. Change in event plans. Outlook for returning to “normal.” What’s Changed.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

MAY 20, 2020

Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

APRIL 23, 2020

A digital banking platform that easily organizes expenses, invoicing and budgets, and is accessible 24/7, is a great first step to help owners get control of their finances. Adjust Your Budget. With a better understanding of the business’ financials, budgeting for this time now takes priority.

Small Business Marketing 167

Small Business Marketing Allocation Business Blogger 167

Webbiquity

SEPTEMBER 22, 2020

” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year. Since the pandemic hit, 25% of businesses say they will spend less than planned on technology this year, and another 14% are unsure of how budgets will be affected. The virus caught most enterprises off guard.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

FEBRUARY 13, 2018

Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% of marketing budgets in 2009 to 11.7% Plan to increase your social media budget. Finally, plan to invest part of that budget in staff training as well. 89% of U.S. eMarketer ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Those who can see a significant boost to ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

NOVEMBER 3, 2020

Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs. If you do accounting and budgeting in-house, reducing errors can also help you cut back on costs, avoid unexpected expenses, and know how much money your business really has.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Webbiquity

JUNE 10, 2021

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Contributed post.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Webbiquity

FEBRUARY 21, 2023

The business may have seemed simple, but it was really profitable: the budgets of such clients for influencer marketing could exceed $100,000. Yes, I’m an affiliate. That has no effect on your pricing. Since the very beginning, BuzzGuru was a marketplace, and almost all our clients were from the CS:GO sphere.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

NOVEMBER 17, 2020

Businesses were already shifting budgets toward digital marketing in the pre-pandemic world; COVID-19 has only accelerated this change. Two of the biggest issues are the lack of time and budget. Content drought and lower ROI in the world of B2B marketing post-COVID. Having a strong online presence is now more important than ever.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Marketers with limited budgets may want to look more at “B-list” or even micro-influencers who have a smaller, but highly engaged following. A new report offers a wealth of guidance for doing B2B influencer marketing better. Exposure.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

JUNE 13, 2023

Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. Audit your budget, check the solution’s scalability, and compare its features with other alternatives. Make sure the software you implement is secure and compliant.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Event marketing typically consumes a significant share of B2B marketing budgets, as it generates leads and builds connections. Contributed post. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.” Nearly two-thirds of B2B tech buyers are now under age 40.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 3, 2022

” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

APRIL 26, 2022

That said, there are ways to assure your content budget is being spent efficiently. But then again, low-quality content is worthless. If your brand reputation is on the line, and SEO matters, make the investment to hire a professional writer. Clarity and process are vital for keeping costs in line when working with a professional.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

JULY 7, 2021

Being able to budget effectively and reduce your running costs can help make your business leaner, meaning there is less overhead to worry about if your income takes a hit. One thing many businesses have realized during the pandemic is how much they overspend.

Planning 260

Planning Business Paid Search Agency Small Business Marketing 260

Webbiquity

SEPTEMBER 23, 2021

If you are experiencing financial trouble, you don’t want to take too many risks that might seriously impact your budget—but sometimes these risks are the only way for you to change your company’s fortunes. There are many ways to turn around a failing business , but some are more effective than others.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

AUGUST 6, 2020

Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year. The top measurable benefit from influencer marketing is increased brand awareness, cited by 84% of respondents.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

MARCH 21, 2019

According to recent research , more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Creating quality content.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

OCTOBER 23, 2018

Demonstrating return on investment (ROI)” is vital for B2B marketers when justifying budgets as well as evaluating the relative success of their campaigns. By using inbound marketing, you can increase sales while staying within your current marketing budget. Benefits of Inbound Marketing. Higher ROI. Cost Effective.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

MAY 2, 2019

Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. According to recent research, 79% of brands have dedicated budgets for influencer marketing in 2019. Guest post by Brian Mechem.

Marketing Budget 197

Marketing Budget Budget Programs Allocation Paid Search Agency 197

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

MARCH 10, 2022

If you’re challenged to improve your brand’s image with a limited budget to invest, here are five of the most impactful strategies. For any B2B company, it takes planning and a solid strategy to establish a successful brand. In fact, 54% of B2B companies have a brand program to measure their brand perceptions. Start with the Foundation.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

NOVEMBER 12, 2018

Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017. So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

JANUARY 18, 2022

Do we have the budget? Put another way, comparing an investment in intent data to other possible uses for your marketing budget, which is likely to produce the largest return? Obviously, that doesn’t mean your company shouldn’t make the investment (any more than it means you shouldn’t expand your marketing team).

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. Develop an eye for design. When working as a social media manager, keeping your audience engaged with fresh and interesting content is essential.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

JANUARY 24, 2023

Takeaways Understanding the hottest social media marketing and strategies and trends for the coming year will help you plan out your efforts and allocate budgets. Experiment with multiple platforms, but be sure to monitor and respond to customer and prospect questions and feedback across all platforms.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Image credit: MarketingProfs. combined.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

FEBRUARY 4, 2020

They weren’t able to communicate the value of their existing programs or justify budget increases to fund new initiatives. I need more budget.”. Feeling safe is all about communication, and that’s where security departments seemed to be falling short. They weren’t able to act as strategic advisors to corporate governance.

Budget Programs 298

Budget Programs Validation Work Management Allocation 298

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JANUARY 22, 2021

You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238