Paul Gillin

AUGUST 19, 2011

No, there are three options the owner of the Howard Johnson Inn has: Cut prices and compete for low-margin budget travelers; Invest what it takes to fix the problem; Hang out a sign that says, “Under new management.&#. If you’re the owner of the Howard Johnson Inn, how do you solve this problem? Certainly not with advertising.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

FEBRUARY 9, 2011

That’s $400,000 (tax-deductible) against a Super Bowl Ad budget of at least $9 million, and that’s not counting all the media buys since then. What if Groupon announced that it wouldn’t buy any Super Bowl advertising but would instead donate the $9 million ad budget as matching funds to those four charities?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

NOVEMBER 16, 2011

The study found that IT budgets grew 9% in the second half of 2011 compared to the first half. If, as many people believe, small and midsize businesses are leading indicators of economic growth, then there’s also good news in survey of 1,295 small and medium business IT professionals conducted by Spiceworks.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 26, 2016

–New tech tools and big data so that we can no longer say half our budget is wasted but we don’t know which half. I picked a few quotes from the e-book that I really like. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

DECEMBER 22, 2011

if you’re on a budget, consider satisfying the superhero within. They’re gorgeous, but they aren’t cheap. Most cost more than $1,500 fully loaded. Still, for that special geek in your life, it’s an investment. Superherostuff.com sells wearable accessories for just about every superhero you can imagine.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

NOVEMBER 8, 2011

1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. Mark Snider, owner of the Winnetu Oceanside Resort in Martha’s Vineyard, Mass., personally contacts every single customer who posts a complaint about his hotel on an online review site. Fortunately, it’s not a big job.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 20, 2011

Most prefer to work with a small number of favored vendors who get a large share of their budget in exchange for high-quality service and “one throat to choke&# accountability. Long-term relationships. Business executives buy companies as much as they do products. Consumers make few choices that involve persistent relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50