Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009. this year over 2009.

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Everything Technology Marketing

DECEMBER 1, 2010

39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36) (79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) 36) I hope you had a successful and productive 2010.

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

DECEMBER 15, 2012

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Thank you for participating in the survey!

Lead Generation 100

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Everything Technology Marketing

MARCH 25, 2014

Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months. A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months. Thanks to everyone who participated in the survey.

Marketing Report 100

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Everything Technology Marketing

APRIL 14, 2010

What happens if I cut your budget by 20 percent? The old adage that 50 percent of marketing budget is wasted, the question is which half, just doesn’t cut it anymore. Where is the return on the millions of Dollars invested in marketing? Or add 20 percent?

Planning 100

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Everything Technology Marketing

MAY 31, 2011

Companies spend an average of 20 percent of their budgets on content marketing. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest challenge: producing truly engaging content. The most popular channels to deliver content: website, live events, email.

Marketing Report 100

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Everything Technology Marketing

OCTOBER 18, 2010

2) Generating a high volume of leads (35% to 44%) - Certainly a big challenge in an environment of shrinking marketing budgets and declining productivity of traditional marketing tactics. 3) Marketing to a lengthening sales cycle (39% to 41%) - Also a function of the economic environment.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Ranking 100