Buzz Marketing for Technology

JUNE 9, 2010

And while that doesn’t sound that exciting – it can get really exciting when you align your budget to a group of customer that can help you deliver sustainable growth! What percent of your budget? Which is what the CEO and the market wants from you anyway!). In most cases that means 80 decision makers!) 20%, 50%, 80%?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

APRIL 10, 2013

Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Make website changes and marketing decisions based on your customers, not on what your gut — or marketing budget — is telling you to. Personalizing wins.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

APRIL 6, 2011

Done properly, social data analysis can help you make your million-dollar media budget perform like a million-five, two million or more. Social data analysis can help you improve media strategies and spending because it can reveal new ways to prioritize, sequence and invest in POE.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

DECEMBER 7, 2011

To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions. What about marketing and advertising? This notion of “relative real time” extends there, too. Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

MAY 18, 2011

If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JULY 21, 2010

How about on the front end with your budget and invoicing? How about your partner community and the leads you have given over to them. Are they reporting back to you in real time? That’s on the business impact side. Are those invoices rolling in real time? Probably not. And can you optimize across all media? –

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

MAY 30, 2012

Budgets: Marketers have been asked to do more with less for years now. If they fail to keep up with this ever-changing state, they are seen as “antiquated.”. And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 11, 2010

These ads are available to anyone with an advertising budget, from $1 to $1 billion. Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Social Media Budget Ratio in B2B Marketing – In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 22, 2008

Bottom line is I think there is great value there for us at BearingPoint and have it my budget again for next year. I have been looking into virtual events with several vendors: Inexpo, ON24 and Unisfair. I also blogged about my thoughts on virtual events. Why do I see value in Virtual Events? –

Webinar Metrics 100

Webinar Metrics Vendors Tagging Cost 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Never is that more true than at budget time. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MARCH 16, 2010

Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 18, 2010

Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Send this page to Print Friendly. Email this to a friend? Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

B2B sites that don’t aim to play catch-up sooner rather than later will risk losing business, and budget. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Knowing how much the big boys spend on their media and the distribution of that media doesn't really help me right now in budget season. Let me explain … IDC coined a term – Marketing Budget Ratio – which is the percentage of marketing budget to overall revenues (also known as MBR).

Budget Programs 100

Budget Programs Spending Media Paid Search Agency 100

Buzz Marketing for Technology

JUNE 19, 2008

The institutions budgets and policy statements reflect its commitment to the students for whom its electronically offered programs are designed. How are electronically offered programs included in the institutions overall budget structure? Does the institutions budget plan provide for appropriate updating of the technologies employed?

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

- Clear strategy on what they won't do - Their delivery model reinforces the value prop and value chain - They stick to this strategy IKEA - another example of a company with a clear strategy - Built a strategy around a set of market segments with a limited budget with style - They deliver the service in a very different way - They don't have lots (..)

Planning 100

Planning Marketing & Strategy Business Pricing 100

Buzz Marketing for Technology

JULY 24, 2008

Raphael "Ray" Levey, founder of the Global Medical Forum, an annual summit meeting of leaders from every constituency in the health system, told the audience, "A relatively small percentage of the population consumes the vast majority of the health-care budget for diseases that are very well known and by and large behavioral."

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Budgets are tighter and sales take more justification. Be as creative as you can be. 3 3/4 - Bust your hump. No one is coming. Out work everyone else! 4) How has the Sales function changed as a result of the economy? It's pretty simple. It's become harder. It's simple supply and demand.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Finite Project Vs. Sustained Engagement Most IT organizations think in terms of projects that have a beginning and an end -- budget, schedule, resources, outcome -- and, when youre done, you move onto something else. Supporting knowledge workers is a more iterative process. You put something in front of people.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Relationship Building/Networking. Industry Switch. Background. IT Organization. Offshoring. Succession Planning. Performance Review. Leadership. Innovation. Project Management. Enterprise. Requirements. Consumer IT. buy a link » SUBSCRIBE TO CIO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Federal Budget. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives. information management. innovation.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

While many education, business, and government leaders concur with the importance of technology as a tool for 21st century teaching and learning, this realization contrasts sharply with what is happening in a number of states and districts as they scramble to respond to budget cuts and accountability pressures.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

   I really wanted to go, but the conference sponsors did not a budget for invited guests. Greetings from the United States. I’m very honored to be spending the week with you and having a conversation about effective networking online.   I look forward to sharing what I know and learning from you.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Manhattan President Scott Stringer -- Letter on PEP Budget Vote. Could UMA be the iPhones "one more thing"? 2 hours ago. Newly Ancient. 18 hours ago. NYC Public School Parents. 12 hours ago. Official Google Docs Blog. Featured gadget: map it in your spreadsheet. OIT Conference Reflection Blog. 2 months ago.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. We see this a lot among brands. The marketplace is highly competitive these days. Attention spans and free time are often very limited.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Each team had a budget of 10 points and had to come up with a mix of tools and approaches they could use to address the scenario while coming in at or under budget. Not every option was a Web 2.0 tool, by the way.)

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. SLA-IT Conference pictures. Information Division EPA on Library Feedback. IT Blogging Section SLA2008 in a cloud. National Agricultural Library ACT NOW! US National Agricultural Library Services Endangered Oppose dark archive in Orphan Works ( H.R.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JANUARY 15, 2014

The CMO has fallen in love with performance-based ads like these PPC ad vehicles, mainly because they work (to some extent) and it’s easy to justify a budget for it when a return can be clearly shown to the CFO. This is where the money is literally falling out of your budget. But hope and guesswork do not make an effective strategy.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

JULY 21, 2008

When we fail (to win a proposal, to complete a project on time or on budget, to keep an important customer or employee etc.), We dont know what we dont know. its almost always because of what we didnt know, not because we did our jobs badly. If that knowledge was available, wed have it, and wed never fail.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JULY 7, 2010

This ensures marketing budgets and activities are aligned with your business goals. The more they are aligned the greater predictability in the results and keeping and growing your budgets. Then balance the marketing mix to align to these goals and maximize the impact your marketing dollars have on the business goals. A: It’s simple.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market? Relationship Building/Networking. Industry Switch. Background. Offshoring.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100