Avitage

JUNE 4, 2014

Current responsibilities and budgets for content are spread across the organization. Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem.

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

JUNE 10, 2014

Current responsibilities and budgets for content are spread across functions. But senior executives seem unable to connect the warning signals from multiple departments and disparate systems pointing to a broken, mission critical process.

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

OCTOBER 30, 2013

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 29, 2013

The implications for annual planning and budgeting going on right now are significant. This sharpens the rhetoric of “delivering the right content, to the right audiences, the right way at the right time.” ” The right time is always NOW.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

The implications for annual planning and budgeting going on right now are significant. This sharpens the rhetoric of “delivering the right content, to the right audiences, the right way at the right time.” ” The right time is always NOW.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 31, 2013

What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What would improving the way you execute your content marketing initiative look like? What functional and business outcomes would improve? Want some help? No problem.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What would improving the way you execute your content marketing initiative look like? What functional and business outcomes would improve? Want some help? No problem.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011.

Allocation 120

Allocation Webcast Curation Content 120

Avitage

NOVEMBER 8, 2012

These inputs are important to the design of the final execution plan and operating budget. Getting alignment on the decision criteria sets baseline expectations that the execution plan must meet. Max sent the following email with his recommendations to his boss, Jim Everett VP of Marketing at WE-CAN Technologies, for review.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Avitage

OCTOBER 21, 2012

What does an operating plan look like, including a budget? Knowing that we need volume production, how do we do it? How do we make decisions about the value versus the cost of 200 videos? Max already sent an email explaining the logical volume drivers and how he estimated that 200 videos is pretty close to the right number.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

NOVEMBER 8, 2012

These inputs are important to the design of the final execution plan and operating budget. Getting alignment on the decision criteria sets baseline expectations that the execution plan must meet. Max sent the following email with his recommendations to his boss, Jim Everett VP of Marketing at WE-CAN Technologies, for review.

Advertising Channels 120

Advertising Channels Video Marketing Validation Planning 120

Avitage

OCTOBER 21, 2012

What does an operating plan look like, including a budget? How do we make decisions about the value versus the cost of 200 videos? How will we collaborate with our channel partners to use the videos? His next step is to explain how volume production will work.

Advertising Channels 120

Advertising Channels Planning Video Marketing Custom Publishing 120

Avitage

APRIL 9, 2012

And your budgets reflect this bias. The most useful support you received was probably event support. You have difficulty even thinking of marketing as an investment on par with the investments you make to develop and enhance your core products or services. But if you.

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

MARCH 20, 2012

As you pursue the promise of content marketing you immediately encounter the challenges presented by new requirements: To create buyer relevant content that engages prospects To create content for the entire buying process — including later stage decision making, or your sales process, stages To publish for many purposes and formats To create (..)

Marketing Management 120

Marketing Management Content Storytelling Vendors 120

Avitage

MARCH 7, 2012

Telemarketing Study Results This assessment was verified in a recent article about a study of the top objectives and budget areas for telemarketing organizations. .” Or, they are actively trying to set appointments for sales reps. ‘Lead qualification’ was third most popular, cited by 67 per cent.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

MARCH 7, 2012

Given the significant mind, strategy and budget shifts required for organizations to pursue this course, making the case for content marketing is the first challenge proponents usually face. We’re all working with a few who “get it,” surrounded by far too many who don’t.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

MARCH 13, 2014

If you want to get more out of content investments – to meet content quality, timing and availability, use case coverage, version and format requirements, in light of normal budget and resource constraints – you must resolve this dilemma. Repurpose vs. Reformat I see a lot of confusion about the concepts repurposing and reformatting.

Design 120

Design Content Education User-Generated Content 120