AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It
Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot
The impact AI has on marketing pipeline and budget. With the help of these experts, you’ll learn how to leverage AI in marketing to action sales, accelerate revenue, and reduce costs. Attend to discover: How to attract, engage, and qualify demand leveraging AI. How to build conversational experiences that accelerate the buying process.
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