ViewPoint

APRIL 26, 2013

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. More than half of B2B marketers say they are improving e-mail by adding segmented content. Via Mashable.'

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

KoMarketing Associates

JUNE 29, 2016

Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). BtoB Marketing. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Sales Engine

AUGUST 2, 2017

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. Either way, prospects who showed promise by engaging with marketing are lost, simply because they weren’t ready to make a purchase.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Website visitors need clear directions on what to do when they arrive on your website. .     2.   Why?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Biznology

JANUARY 13, 2016

He was a monthly columnist for BtoB magazine for seven years. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. Thanks to all our sponsors! Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

ViewPoint

FEBRUARY 4, 2014

Get these segments to your website and look at what they do when they get there. Content marketing is often seen as the key to inbound marketing, luring prospects into your website to begin with. Sentiment analysis considers the behavior of prospects in the social sphere rather than on your website. Hurrah, it’s a warm lead!

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Sales Engine

MAY 17, 2016

But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. It seems that this once-complex process can be distilled to an algorithm. After this digital dialogue however, a sales rep still must fully qualify the lead and close the sale.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 136

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Automation Automation BtoB 60

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JUNE 21, 2012

Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. Social has the same ROI as a website, my mobile smartphone and the laptop I used to write this post.

Social Media 100

Social Media Statistics Media BtoB 100

ViewPoint

DECEMBER 17, 2013

Self-identifying keywords used on the company website (ALC). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Paul Gillin

DECEMBER 12, 2013

I only update this blog occasionally because most of my writing these days appears on other people’s websites. Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Webbiquity

APRIL 14, 2010

Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. 15 Essential Checks Before Launching Your Website by Smashing Magazine. 15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. 78% of CMOs think content is the future of marketing ( Demand Metric ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Website Reporting: Web analytics again plays a key role in this process.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you can find, respond and delight those customers that speaks volumes for your customer service.

Social Media 100

Social Media Media Marketing Management BtoB 100

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Our clients see tremendous returns by placing on-demand Webinars (available via registration) on their corporate Websites, or on third party content sites and ad networks. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Website Magazine. BtoB Magazine. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. DMNews Magazine.

Course 48

Course Conference BtoB Tools 48

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 15, 2012

Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine. Is email marketing effective for engaging with an industrial audience

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Sales Engine

JUNE 20, 2017

But you can’t fully automate the sales funnel, especially for complex, research-heavy purchases in the BtoB world. For example, a prospect who downloads a white paper, visits your website ten times, and perfectly maps to your ideal prospect profile does not necessarily hate his current vendor or have an approved budget to switch vendors.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

EMagine B2B Blog

JANUARY 3, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “Emagine recently completed a re-design of the DSCI website We were extremely pleased with the whole process and the final results.

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself.

Tips 100

Tips Ning BtoB Digg 100

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Digi-Key can process orders – from order entry to shipping – in as little as 15 minutes ( From their website ).

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

MAY 25, 2011

I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. You can start by reviewing the top 100 Free Kindle books on the Amazon website. So instead of going broke, I thought I would see what free books I could find for my new Kindle.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48