ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

FEBRUARY 4, 2014

This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. But it also is a strong push marketing approach, in the sense that Big Data identifies prospects’ propensity to buy, and content marketing “pushes” information to them to help accelerate that sale. Sure, things can get more complex.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

MARCH 6, 2014

Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He can be reached at chris@hosfordgroup.com.'

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 15, 2014

He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He can be reached at chris@hosfordgroup.com.'

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. On the sales side, really embrace social and listen in.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

DECEMBER 17, 2013

A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

FEBRUARY 27, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. The next PowerViews will be with Chris Hosford of BtoB Magazine. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120