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BOP Design
SEPTEMBER 7, 2021
B2B, or B-to-B, or BtoB Marketing: General Stats. B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. Almost 70% of B2B buyers find and consume content directly from a vendor’s website. (99
Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. One final survey reinforces this point.
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KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. More in the B2B Demand Generation Benchmark Report.
ViewPoint
JUNE 28, 2012
Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways.
Industrial Marketing Today
JULY 29, 2010
The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).
The ROI Guy
AUGUST 9, 2010
According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It used to be, the custom publishing group was in a little, dark corner that sat outside of marketing,” Pulizzi added.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Even with the shift towards more conservative spending, the survey indicated that a substantial 29% of the budget was still dedicated to new IT initiatives and projects.
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