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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

It's great to be home after a very productive trip to the Northeast. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Paid search can be used for regional targeting and specific product/market interest. Social media is not only a customer communication-specific marketing strategy.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Via BtoB Magazine. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles. Via Marketo.

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B2B Marketing Stats for 2022 and Beyond

BOP Design

B2B, or B-to-B, or BtoB Marketing: General Stats. The average buyer’s journey for B2B products and services lasts up to 4 months for almost 75% of purchasers. (99 In recent studies of B2B buyers, 49% said they use Google’s search engine to find a new item or product. Is Search Engine Optimization Still Relevant?

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