BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. Of email recipients who open an email on a mobile device, 25% will open it again. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Source: HubSpot). Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. with decreases in TV, newspaper and magazines.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Crimson Marketing

JULY 26, 2013

Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The future of content is mobile, visual, consumable and snackable ( Click to Tweet ).

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

ViewPoint

MAY 9, 2013

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

MLT Creative

MARCH 2, 2012

Social and mobile featured highly in B2B marketers' future tactics. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. SocialMediaB2B.com     Making e-mail mobile-friendly.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Buzz Marketing for Technology

JANUARY 26, 2010

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. And we tend not to stray from that behavior now. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Marketing Insider Group

JUNE 21, 2012

Social has the same ROI as a website, my mobile smartphone and the laptop I used to write this post. claim that it influenced their technology buying decision. Issue # 3 : This information can be deadly in the wrong hands. I can see all the old-school marketers using this article as their “proof” that social is a waste of time.

Social Media 100

Social Media Statistics Media BtoB 100

ViewPoint

DECEMBER 17, 2013

Employees who use mobile technology (Harte-Hanks). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Whether the company conducts e-commerce (ALC). List of company competitors (OneSource). Biographies of company contacts (OneSource). Employees who travel internationally (Harte-Hanks).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. Marketingsherpa Lead Gen Summit.

Conference 120

Conference B2B Marketing Planning B2B 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Click this event's title above to know more.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Buzz Marketing for Technology

OCTOBER 6, 2010

I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Will Facebook replace your B2B Marketing email system?

Facebook 100

Facebook Social Networks BtoB Digg 100

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He mentioned the increasing use of mobile devices as one of the key drivers of this change and the need for organizations to meet customers where they are with mobile marketing. I agree with him.). Gary Slack, chairman of Slack & Co.,

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Hinge Marketing

JANUARY 14, 2015

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? According to a study by Litmus in December 2013, 51% of email opens take place on mobile devices. Sounds simple — but in reality, this can be difficult to execute effectively.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

MLT Creative

DECEMBER 9, 2011

88% of marketers planning to invest in mobile. Eighty-eight percent of marketers plan to hit the road with mobile programs next year, per an AT&T study. More than 4 in 10 respondents will build or use a mobile application, while 41% will use mobile bar codes. BtoB Magazine.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Adobe Experience Cloud Blog

MAY 25, 2011

Mobile Marketing Playbook. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference. All Employees Are Marketers.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Mobile Marketing is important too. Here is my cool paper on B2B Mobile Email Marketing ). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. ckburgess : Social Marketing is setting stage for Mobile Marketing | by @PaulDunay @Avaya.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 14, Mobile SIG: Mobile and Social Integration Atlanta, GA: AIMA is putting on the Luncheon Panel at Maggiano’s Buckhead.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 14, Mobile SIG: Mobile and Social Integration Atlanta, GA: AIMA is putting on the Luncheon Panel at Maggiano’s Buckhead.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

The Dreamforce promotional message underscores the importance of this major business shift to social: “There’s a post-PC revolution underway, and your customers have moved to a world that’s entirely social, mobile, and open. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 25, 2006

She writes, "the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at a specific time." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

MLT Creative

NOVEMBER 1, 2011

London , UK: The aim of this event is to provide digital marketers, both Client and Agency side, with insight into the variety of applications for M-commerce and looking at the creative use of mobile technology to support E-commerce in B2C and B2B markets. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

MARCH 27, 2005

Instead Im notified of new leads through a variety of desktop, online, and mobile RSS aggregators." Instead Im notified of new leads through a variety of desktop, online, and mobile RSS aggregators." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Top Rank Marketing

JULY 28, 2023

.” — @JasmineaEnberg Click To Tweet YouTube Shorts tests letting users turn comments into TikTok-style videos Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those popularized by TikTok, with initial testing underway for certain (..)

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? by iMedia Connection Consultant and author Robert Moskowitz asked Will Park from IntoMobile, Chris Spiek of Awecomm Technologies and Marty Dickinson from HereNextYear.com about designing websites for mobile devices. Where should you start?

Design 20

Design Marketing Websites Forrester Best Practices 20

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Market Brew @mktbrew SEO software made by search engineers, with an AI platform for SEO teams.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Brian Deagan identifies three key components for email marketing success, starting with picking an email service provider that incorporates device detection, can deliver messages in mobile-friendly format, and provides actionable analytics. by BtoB Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Optimize for mobile. That compares to 84 days for buyers who didn’t use mobile at all.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58