Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Presenters of Inbound Conference. Cambridge, MA – [link]. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. Sales Lead Management Association. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. I can’t imagine a flight without two or three of these in my bag to ensure an interesting trip. Website Magazine.

Course 48

Course Conference BtoB Tools 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. There are basically three main reasons why companies do events: To Generate Leads. So our reasons for hosting our own events were two fold: Interact with our customers, contacts and leads. State of Event Marketing, July 2011).

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Think big, start small, move quickly!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

MLT Creative

MARCH 2, 2012

Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Marketo/Modern B2B blogs. Sales bring in new business. Doyle asks.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Sales Lead Management: Thought Leadership with Aaron Ross , January 9, 2009. 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. Some ideas I heard suggested including the employees on your programs (yes, even as part of your lead nurturing ), making sure they are well informed, and that they know and connect with the brand (both in look and feel).

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2011

So once the number is set, then comes the inevitable question ‘where are the sales leads ?’. Most inexperienced sales people will look exclusively to marketing to solve their pipeline challenges. Marketing does a great job with demand generation , building awareness, analyzing lead cost, lead sources, etc.,

Telemarketing 48

Telemarketing Demand Generation SMB Cross-Selling 48

WebMarketCentral

NOVEMBER 17, 2009

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

ViewPoint

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. So education campaigns are underway.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. The big opportunity here is for B2B marketers to have a lead nurturing platform in place and then start layering on these tactics to keep the conversation going with potential prospects.

Thought Leadership 48

Thought Leadership Buzz BtoB Planning 48