Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. What do you think?

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. Here are a few of the top tweets from # BtoBLive : There was a problem connecting to Twitter. There was a problem connecting to Twitter. There was a problem connecting to Twitter.

BtoB 100

BtoB Conference Social Media Twitter 100

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? With all the hoorah over the appeal of video?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. Share this on LinkedIn. Post on Google Buzz.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Don’t believe me? So what do you think?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Share this on Linkedin. Weekends are devoted to Blog posts and writing the new book. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Twitter (101). Sales (122).

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

MLT Creative

DECEMBER 9, 2011

BtoB Magazine. Twitter more popular with B2B marketers but LinkedIn brings more B2B leads. According to Pardot, 91% of the surveyed group used Twitter, but it ranks behind category leader LinkedIn and blogging in lead generation.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

MLT Creative

JANUARY 20, 2012

Do you know where your B2B twitter message is? Marketers should try to post their most important Twitter messages at off-peak times when there's less noise and chatter for them to compete with, writes Dan Zarrella. BtoB Magazine. How to turn LinkedIn into a relationship filter. It's 10 pm.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. percent drop in its user base during 2023, decreasing by 4.9

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Adobe Experience Cloud Blog

AUGUST 30, 2011

On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. (Here is my cool paper on B2B Mobile Email Marketing ).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. With the exception of Gizmo, all the companies have something to sell. I may not buy from them, but I sure do help promote their wares. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

MLT Creative

NOVEMBER 15, 2010

A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Is it Twitter? A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. Decide where to monitor. Hone in on where your target audience hangs out.

Marketing Automation Services 40

Marketing Automation Services Social Media Budget Programs Marketing Management 40

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important? Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

APRIL 26, 2011

I use RSS feeds to keep track of what thought leaders are writing, have signed up to receive emails from B2B media companies like BtoB Online and DemandGen Report , and watch webinars put out by analyst firms and companies that sell products to B2B marketers.

Class 48

Class B2B Marketing B2B BtoB 48

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

Social Media 28

Social Media Media BtoB Hubspot 28

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? Create special offers for Twitter followers that are different from your offers to your Facebook fans.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120