Writing on the Web

JULY 9, 2010

By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Share this on LinkedIn. Promote this on Orkut. The company, Marchex Inc., Post on Google Buzz.

Tips 100

Tips Ning BtoB Digg 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Adobe Experience Cloud Blog

AUGUST 30, 2011

In the second quarter of this year, LinkedIn members grew to 115.8 In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

markempa

SEPTEMBER 20, 2005

" The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 a new cartoon series by MarketingSherpa called "Sales Lead Hell."

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 25, 2005

write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. Associate with the big names Use Customer Reference Selling. Leverage Your Social Network.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MAY 18, 2007

Lead generation must be promoted from the top down and bottom up. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Share lead generation best practices amongst the sales team. Assign revenue goals to your joint sales and marketing plan.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. Tips on how to effectively promote your events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JULY 7, 2006

Are there upcoming events that should be promoted when calling? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Use that real estate wisely; it’s there for a reason.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

markempa

JUNE 7, 2005

It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Is the term "thought leadership" to blame? I rather like it. I rather like it.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. Creating content that our customers actually want to consume.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media Media BtoB Inbound Marketing 120

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. 27 of the PDF). For obvious reasons, I can’t identify the finalists).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2011

I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Ambal's Amusings

AUGUST 27, 2009

Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Promote it. So you need to promote it. Merchandise free subscriptions to your newsletter and promote your blog on your website. ” Mac McIntosh's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. Lee: You know, LinkedIn* — which I’m sure we’re both equally friends with — we love. Welcome to the show, Kris. Kris: Thanks for having me, Lee. I’m really excited to be here.

B2B Marketing 93

B2B Marketing B2B Ideal Customer Profiles Work Management 93

MLT Creative

DECEMBER 22, 2010

I found my tribe of B2B Marketing Braniacs & Maniacs , I’m the curator of the top two Twitter lists for B2B and BtoB marketing professionals, and the proud leader of a “war party” of creatives here at MLT who charge the hill for our clients every single day. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. BtoB Magazine ). BtoB Magazine ). Marketing Charts ). ” ( Ad Age ). Social Media B2B ). Social Media B2B ). Webbiquity ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

JUNE 22, 2009

I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) I was just doing a spot of browser testing on an old PC.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. 500 companies.

Paid Content 100

Paid Content Statistics Social Media Paid Search Agency 100