ViewPoint

OCTOBER 14, 2011

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

BtoB 120

BtoB PointClear Class Linkedin 120

ViewPoint

MAY 27, 2014

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

BtoB 120

BtoB Content Marketing Paid Search Agency Advertising Agencies 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ClickZ. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? 1 in providing the greatest business value to companies. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

DECEMBER 17, 2013

Links to LinkedIn profiles of company managers (Stirista). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. List of company competitors (OneSource). Biographies of company contacts (OneSource). Employees who travel internationally (Harte-Hanks).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120