KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. BtoB Marketing. Search Engine Land. Consider your own alumni network, industry affiliations, and vendor-specific resources.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ViewPoint

APRIL 26, 2013

He shares eight steps to build a content hub that centers on providing useful information to your buyers. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

Top Rank Marketing

AUGUST 7, 2023

AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships. Best answer content 2.0,

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information."

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We hope the information found in these reports proves valuable in supporting B2B marketing initiatives. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Opportunity: Inform and deliver value in your B2B social media program.

Social Media 100

Social Media BtoB Media B2B 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via Marketing Land.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. To build a credible perception of value, be sure that you are having useful, informative, and friendly communications with consumers, at every touchpoint.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

ViewPoint

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. By Christopher Hosford, editor-in-chief, HosfordGroup. Sounds like a happy situation, right?

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. Photo credit: jrhode.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The ROI Guy

JUNE 22, 2010

And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. The bad news, is that in a world of information overload, these white papers are getting lost and are not deemed relevant to today's frugal buyer. Seems like this same challenge is dawning on others as well.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Biznology

AUGUST 10, 2010

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. I have that relationship with BtoB Magazine and their other properties that centers on this very concept.

BtoB 80

BtoB RSS Wikipedia Content 80

The Mx Group

JULY 3, 2018

For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. For more information, visit TheMxGroup.com or call 800-827-0170. It was also ranked among the top 10 U.S. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Check out the following chart for further information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. To build a credible perception of value, be sure that you are having useful, informative, and friendly communications with consumers, at every touchpoint.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. Gary claims he was able to grow and beat his competition by marketing to people in ways that they want: providing information in new and relevant ways vs. just trying to promote what he was selling.

BtoB 100

BtoB Conference Social Media Twitter 100

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. Issue # 3 : This information can be deadly in the wrong hands. My advice: Define the information needs of your buyers and the audience that influences them.

Social Media 100

Social Media Statistics Media BtoB 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. Engage with your followers, your colleagues, and your contacts by providing information, useful information. Here’s a link to the full article.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

The Mx Group

MAY 18, 2018

In addition to being named one of the Best Places to Work in Illinois for five consecutive years, The Mx Group has been repeatedly recognized by Ad Age and BtoB Magazine as a top B2B agency. For more information about The Mx Group’s B2B digital and demand generation solutions, visit TheMxGroup.com. by B2BMarketing.net.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

Buzz Marketing for Technology

MARCH 30, 2011

If it ripples 900 times in 28 days, that can be really valuable information. Many BtoB organizations these days are spending time and money. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit.

BtoB 100

BtoB CMO Analysis Network Marketing 100

ViewPoint

DECEMBER 17, 2013

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Earned media is more valuable because people volunteer to share your information. These publishers eschew search optimization in favor of creating content that people want to share. From an SEO perspective, they do a lot of things wrong. Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Webbiquity

NOVEMBER 18, 2014

During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. While the notion seems simple enough, the majority of marketers have not mastered the skills and processes needed to be successful in harnessing the power of data.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Be in those online communities offering advice, solving problems, and sharing information. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Appending data and information. Following up on requests for information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. And Boolean searches won’t help since you wont know what to search for. The very act of searching presupposes you know what you are looking for!

Social Media 100

Social Media Media Marketing Management BtoB 100

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Prospects will register for a Webinar because they believe that the information presented is worth a 45-minute investment of their valuable time. that appeared online today. When are Webinars a fit? Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Walker Sands

DECEMBER 20, 2018

Award wins are often among the first pieces of information a potential client sees online when conducting this research, so having impactful and publicized wins can help build credibility with prospective clients. For a company to succeed, it needs to be seen as dependable by clients, partners, employees and the media.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Webbiquity

FEBRUARY 14, 2010

Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. 10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

Landing Pages 100

Landing Pages Design Microsite Tips 100