Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. ” B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates. Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Here are two examples of two mid-sized industrial companies that use e-commerce.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Top Rank Marketing

AUGUST 7, 2023

AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

ViewPoint

MAY 23, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector. We plan on having some analysis on this report in the coming weeks. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

AUGUST 20, 2010

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. You'll learn from you peers during this session.

BtoB 120

BtoB Peer-to-peer B2B Sales B2B Marketing 120

Customer Experience Matrix

OCTOBER 15, 2013

I do expect that to slow somewhat in 2014 as the core market of tech companies approaches saturation and adoption in other industries remains spotty. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Crimson Marketing

JULY 26, 2013

He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Mr. Dave spent his career in the technology industry with marketing, business development, and consulting roles in start-ups to large corporations including Bain & Company, Trilogy Software, and eBay. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

ViewPoint

AUGUST 28, 2012

We are looking forward to today's BtoB Summit. I rank Dr. Flint McGlaughlin as one of the better speakers in our industry (think Tony Jaros ) and I always enjoy hearing what’s new from Brian Carroll. A beautiful place with pools (even a few brave swimmers), a great golf course (the photo is from our room) and five restaurants.

BtoB 120

BtoB Landing Pages Conference Course 120

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “The leading B2B industry social media site, which is highly ranked on the Ad Age Power 150. Managing Editor for @Biz_Innovations. Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 6, 2013

Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Answer – Yes I think it could!

Advertisements 100

Advertisements Advertising BtoB Digg 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

NOVEMBER 18, 2014

New technology, tools and theories require the most talented data analysts to stay up-to-date by attending industry events, reading widely and making connections. Continuous learning. Data analysis goes far beyond number-crunching. These folks are proactive thinkers who thrive off of being challenged, day in and day out. Web Analytics'

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Walker Sands

DECEMBER 20, 2018

Finally, media coverage is crucial to helping a company gain clout in its industry and amongst peers. Over the years, Walker Sands has established relationships with media outlets that cover B2B industries. By raising the bar in terms of recruited talent, your company can achieve greater productivity and effectiveness overall.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Smashmouth Marketing

AUGUST 25, 2009

The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Mostly Inbound.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

MLT Creative

DECEMBER 2, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for December. The real entertainment industry technology heroes have a great story to tell about the creation, the network and the delivery of the content.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Buzz Marketing for Technology

JANUARY 7, 2010

This gave birth to a whole industry centered on optimizing search results for a given term. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. For B2C or B2B Marketers this was a huge revolution. Related posts: Social Search could it be a Google Killer? The short answer is – YES!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Value is established through short term and long term metrics and benchmarks.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

APRIL 6, 2006

Short interviews with thought leaders and industry experts. A new article in BtoB Magazine by Karen J. Short interviews with thought leaders and industry experts. A new article in BtoB Magazine by Karen J. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

MARCH 8, 2011

It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. Paul reports on the phenomenal success of element14 , an online community for electronic design engineers.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It also uses a number of Twitter accounts for business news and the industrial index. By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself.

Tips 100

Tips Ning BtoB Digg 100

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. And why would they want to read about equipment that manages large industrial plants? Even after four years, Emerson Process Experts remains an enigma in a heavy industry that has done little with social media. They persevered.

BtoB 50

BtoB B2B B to B Blogger 50

EMagine B2B Blog

JANUARY 3, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. I recommend them to any small to midsize high tech BtoB company looking for a great web agency.”

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. He points to the tech industry’s 40-year history from 1960 to 2000 of double digit growth rates. Today and for the future, tech is a 5% to 6% growth industry.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120