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Industrial Marketing Today

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Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling'

Lead Generation 60
Lead Generation Marketing Automation Automation BtoB 60
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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

JANUARY 14, 2011

Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.

Content Marketing 60
Content Marketing High Quality Lead Planning BtoB 60
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