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ViewPoint
JULY 10, 2012
Understanding this can help you pinpoint your marketing investments and generate better than average results. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own.
ViewPoint
APRIL 26, 2013
This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via BtoB Magazine. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.
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ViewPoint
MAY 23, 2013
Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. billion two years ago. Via RepCapitalMedia.com.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. BtoB Magazine Website: www.btobonline.com. What can I do? Stay Tuned.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. BtoB Magazine Website: www.btobonline.com. What can I do? Stay Tuned.
ViewPoint
JULY 18, 2013
Via BtoB Magazine. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales.
ViewPoint
MAY 9, 2013
The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ClickZ. Via eMarketer.
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