Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 5, 2011

I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. With the exception of Gizmo, all the companies have something to sell. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50