KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. What do you think?

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. Don’t just tell your audience to look at something; make it something they have to look at.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). What should this say to you? YOU NEED TO BE ON THERE!

Google 100

Google BtoB Youtube Social Media 100

ViewPoint

MARCH 6, 2014

In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? He can be reached at chris@hosfordgroup.com.'

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   (This means use LinkedIn differently than you use Facebook.)     4.      Direct mail may not be dead.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Buzz Marketing for Technology

MARCH 23, 2011

Many BtoB organizations these days are spending time and money. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It was the first time I saw him speak and he did not disappoint.

BtoB 100

BtoB Conference Social Media Twitter 100

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Buzz Marketing for Technology

MARCH 30, 2011

Many BtoB organizations these days are spending time and money. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier!

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Share this on Facebook. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JANUARY 5, 2010

Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Tweet This! Share this on Linkedin. Share this on Reddit.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Facebook. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Don’t believe me? So what do you think? Let me know what you think in the comments below.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

KoMarketing Associates

JUNE 6, 2013

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions. Let us know via comments below or send us a message on Twitter , Facebook , or Google+. Marketingsherpa Lead Gen Summit. Events Search Engine Marketing Blog'

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I guess this shouldn’t be a huge shocker. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? The company, Marchex Inc., Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Buzz Marketing for Technology

JANUARY 26, 2010

Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Marketing Insider Group

SEPTEMBER 2, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Industrial Marketing Today

MAY 15, 2012

Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine. He wrote, “The bigger and more complex the decision, the less likely it is that those who influence it are sharing their recommendations on Facebook.”.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Relatedly, many B2B companies have believed that the social media phenomenon is mainly about networking and sharing likes and photos with friends on sites like Facebook – not about driving inbound interest and improving demand generation. For example, think about Facebook’s IPO and its potential $100-billion valuation.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

MLT Creative

MARCH 2, 2012

The clock is ticking on Facebook Timeline for B2B marketers. With only a month to go before the format switches, ready or not, business-to-business marketers need to get their Facebook acts together, writes Jeffrey Cohen. MLT Creative.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. . @ ExploreB2B – Explore B2B – A publishing platform for professionals.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100