ViewPoint

JULY 18, 2013

Via BtoB Magazine. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. Developing clear calls to action was a key point during almost every session during the event.     2.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? The information and references shared are invaluable for developing one’s own social strategy. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

FEBRUARY 4, 2014

But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. Here we’re talking content marketing—developing the words, videos, audio or slides that engender trust and respect. Of course, now you do have to engage with these prospects, right?

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Eloqua and CMO.com helped coordinate survey information. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

The Mx Group

JULY 3, 2018

Web and app development. We make it all work together to help companies attract, convert and retain more customers. The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. To do this, we integrate a broad range of services: Strategy. Design and content.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

The Mx Group

MAY 18, 2018

“We’re really honored to be named one of the Best Places to Work for five years running,” says Kate Fishburne, director of organizational development. In addition to being named one of the Best Places to Work in Illinois for five consecutive years, The Mx Group has been repeatedly recognized by Ad Age and BtoB Magazine as a top B2B agency.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Webbiquity

NOVEMBER 18, 2014

Data] and the insights we gather from it helps us make more efficient, more accurate decisions.”. At the end of the day, what you really want is someone who’s curious, who enjoys drilling into data and spending a lot of time with it, hours on end, and coming up with a big insight that fuels the development of a strategy,” says Webster.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Buzz Marketing for Technology

MARCH 30, 2011

They help identify valuable, highly efficient venues in which to place your brand. There are two types that exist today, those that are currently on the air and those that are in development. Many BtoB organizations these days are spending time and money. Celebrities can be one good source of social lift. Want to learn more?

BtoB 100

BtoB CMO Analysis Network Marketing 100

KoMarketing Associates

MARCH 21, 2013

This is in part due to the sheer volume of data and information created coupled with the rapid development of technology across a range of platforms and devices. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. Design is the New Marketing.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

ERDM

OCTOBER 29, 2018

Here are 3 Tips to help you get it right. #1 1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation !

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. While that should help address the timing differences, I think there is more to it.

PR 100

PR Social Media Social Marketing Planning 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. I spent the last 2 years developing a strategy to deal with each one of those mentions. And Boolean searches won’t help since you wont know what to search for.

Social Media 100

Social Media Media Marketing Management BtoB 100

Marketing Insider Group

FEBRUARY 1, 2011

So help them to sell. . Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. So our company had to develop margin thresholds. So how can marketers help to see the sales perspective? Add the emergence of Sales 2.0

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

ERDM

OCTOBER 29, 2018

Here are 3 Tips to help you get it right. #1 1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation !

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

MLT Creative

DECEMBER 2, 2011

Meeting and learning from other professionals helps us do our jobs better. December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Click this event's title above to know more.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. Develop the right mindset. Before developing a strategy for growing your list, it’s also important that you have a healthy appreciation for your prospects’ time. That’s the No.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Webbiquity

FEBRUARY 14, 2010

Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. The marketing automation market as a whole is still in early stage growth mode. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

AUGUST 23, 2006

Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. What questions were they hoping to get answered and how else could you be helpful? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.”

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

MLT Creative

NOVEMBER 17, 2011

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” By using emotion and logic, you may have a better chance of doing that by helping them remember you when it is time to buy.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

Buzz Marketing for Technology

DECEMBER 8, 2010

In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Live Chat and instant access to engineers for help with application and configuration. Annual Sales: $1.5+

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 14, 2011

I’m talking about Indium Corporation , a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste. This, theoretically, delivers customer contacts on targeted topics – leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).”.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

MLT Creative

DECEMBER 16, 2011

Systematically measuring marketing effectiveness, seeking fruitful and creative alliances, and developing better content to market are among eight New Year's resolutions for marketers offered by Drew Neisser. Using QR codes instead of bulky info packets can help you market better at trade shows, writes Sarah Baker. BtoB Magazine.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JULY 11, 2005

Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120