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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Perhaps taking a different view on what we currently know can help us achieve this. Be Innovative and Accountable. This enthusiasm got me thinking.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. Account run by @ erincnelson and @ dreckbaerfrau. # BtoBmagazine – BtoB Online – The resource for # marketing strategists. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. Cambridge, MA – [link].

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Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Think big, start small, move quickly!

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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. 5 Important Ways Sales can help Marketing , May 26, 2009. Demand Generation. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. Demand Generation Trends for 2009 , January 25, 2009.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Find: information that helps them understand what they need to know to make the best decision. via Beth Harte).