Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% of the 273 corporate marketers they surveyed in May 2008 plan to increase spending on lead-generation programs in the second half of 2008.
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