keyword 
BOP Design
SEPTEMBER 7, 2021
B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 The average buyer’s journey for B2B products and services lasts up to 4 months for almost 75% of purchasers Read more: SEO and buying intent – how to find keywords than convert.
Marketing Insider Group
DECEMBER 5, 2013
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.
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KoMarketing Associates
MARCH 21, 2013
Sharp design and good usability are important components of a good digital content strategy. Key considerations B2B SEO professionals: Design & Layout: Visual appearance and readability are critical factors in getting potential buyers to take the time to review content marketing assets.
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content.
Marketing Insider Group
JANUARY 24, 2013
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Home of Chief Content Office Magazine and THE event Content Marketing World.
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to.
MLT Creative
DECEMBER 16, 2011
This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Systematic steps for content-marketing newbies. Put your customers before the keywords.
Expert insights. Personalized for you.
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