MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

ERDM

APRIL 4, 2019

If consumers do not have a perception of trust regarding your company, they’ll have no interest in anything you have to say to them. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. Every aspect of the customer experience must offer reasons to deepen the relationship.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

ERDM

JULY 24, 2017

CMO, Linda Boff, “Over the last few years the company changed its way of doing business at every level. Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

ERDM

OCTOBER 29, 2018

A key competitive differentiator cited by customers was that the company provides ongoing opportunities for feedback in all communications and sends friendly, engaging surveys and then acts on the suggestions from customers! You want to learn what makes them unique, and what is unique about the way they want to engage with the company.

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

ERDM

OCTOBER 29, 2018

A key competitive differentiator cited by customers was that the company provides ongoing opportunities for feedback in all communications and sends friendly, engaging surveys and then acts on the suggestions from customers! You want to learn what makes them unique, and what is unique about the way they want to engage with the company.

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Repackage (BtoB magazine). This benefits small and patient companies disproportionately. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. Relationship-building is the foundation of B2B. When researching potential awards, think about your company’s goals. Be Strategic.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!).

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. And it often extends to our colleagues in PR.

PR 100

PR Social Media Social Marketing Planning 100

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Purchasers are doing a lot of research before they engage with your company. I hope you enjoy them: Today's Featured Guests. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Developing relationships. Inviting and following up on trade show attendees.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Krol writes, "The study found that a relationship between marketing and finance is often lacking. " Each discipline is vital to the success of the company and they must work together as team.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. scope, clutter and budget), then shares 10 outstanding microsite designs from companies like Taser and Red Bull. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver. 10 mind-blowing microsites by iMedia Connection. Share this on del.icio.us. Post this on Diigo.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

EMagine B2B Blog

JANUARY 3, 2013

They translated the positioning of our company (not your typical telecom service provider) into a striking visual design. Their approach and flexibility made for a great working relationship and we would highly recommend them.” I recommend them to any small to midsize high tech BtoB company looking for a great web agency.”

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

markempa

AUGUST 29, 2007

But Ive found it takes just as much effort to use social networking tools to nurture relationships online as it does to nurture relationships off line. Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. " If the sales team is measured by their ability to bring in or grow customer relationships, then marketing should be measured on their ability to help the sales team get into the right opportunities (a.k.a.

Lead Generation 120

Lead Generation ROI B2B Marketing Peer-to-peer 120

markempa

MAY 8, 2006

Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you. My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

MARCH 30, 2007

Companies don’t buy; people do. The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 9, 2007

Lead nurturing about building trusted relationships with the right people. companys focus. Lead nurturing about building trusted relationships with the right people. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

MLT Creative

NOVEMBER 15, 2010

A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Social media is taking off in the corporate world and, chances are, the companies that are putting more time, money and resources into it are using a social media monitoring tool to see their results. Build relationships.

Marketing Automation Services 40

Marketing Automation Services Social Media Budget Programs Marketing Management 40

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. Characteristically, we often leave HR or the CEO to worry about corporate culture initiatives, but if marketing can help employee satisfaction, we can turn everyone in the company into a marketer (and wow, could I use the help!)

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different. I would add that consistency is required too.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

AUGUST 17, 2007

Share new ideas, develop relationships, confirm correct contacts, get internal referrals, be sure to always get opt-in email addresses, personal invitations to events, reengage aged opportunities and identify sales ready leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

MAY 21, 2007

This is particularity true in small companies. Both the companies and the individuals you covet as customers. You’re investing in planting seeds that will eventually grow into relationships. This is particularity true in small companies. Still, those sales people succeed in spite of it all.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

My company wanted to focus mainly on business seminars to improve customer relationships. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist. Why does this work?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

JANUARY 19, 2006

Investing in lead generation means you are proactively initiating a relationship with a potential customer. Think relationships. Good lead generation identifies, initiates, and nurtures relationships with the right people, until they are sales-ready leads. Again, companies dont buy; people do. Think relationships.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

markempa

SEPTEMBER 17, 2005

Leads should never die as they represent future relationships. Leads should never die as they represent future relationships. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Marketing must to help the sales team develop better value propositions.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. My company uses Jeffs approach for many of our lead generation programs and it works. Thanks Peter.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. One way to start relationships with professors is to find those that have their own consulting practices. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

FEBRUARY 28, 2007

He said something like, "I think companies [like yours] give away many of their trade secrets on their website. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. Most companies have the same basic car. They provide too much information.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120