Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. In his book The Thank You Economy , Gary says that it is the company who cares the mos t about their customers and makes them feel like they have a personal connection will succeed.

BtoB 100

BtoB Conference Social Media Twitter 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Many BtoB organizations these days are spending time and money. Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. You want to target micro-segments where people think about buying auto insurance.

Media 100

Media BtoB Paid Search Agency Social Media 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   (This means use LinkedIn differently than you use Facebook.)     4.     2.      Direct mail may not be dead.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Share this on Facebook. Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Especially in an economic climate like this!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company? And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

It’s pretty well known that B2B companies have been comparatively slow to adopt social media strategies. There are a number of reasons for B2B companies’ seeming reluctance to employ social media in their marketing. For example, think about Facebook’s IPO and its potential $100-billion valuation.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. BtoBmagazine – BtoB Online – The resource for # marketing strategists. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

MARCH 2, 2012

The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 30, 2011

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). Has your company?”. And, they are doing so long before they ever even think about engaging the company or its sales people.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. In his opinion, everyone in a company should learn to use the tools.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Be a presence online- both for your company and your personal brand. ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). ivycohen : #B2BEDGE quote: "You are what you tweet".

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. This one has a puzzling contradiction (see #3).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Do White Papers Still Engage?

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 14, 2011

Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Alinean recognized by BtoB Magazine’s as one of To. Do White Papers Still Engage?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Cloud ROI , Microsoft Windows Azure , Pisello , ROI Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. Does he/she have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry?

Social Media 28

Social Media Media BtoB Hubspot 28