article thumbnail

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Social media platforms need to be selected based on a company’s goals and objectives. Can You Really Be Everywhere, All the Time?

BtoB 120
article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

BtoB 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!

ERDM

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts. BtoB and BtoC are artificial labels that get in our way.

BtoB 49
article thumbnail

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.

BtoB 50
article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

BtoB 100
article thumbnail

Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. There are always companies outperforming the overall economy. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning.

BtoB 120
article thumbnail

Consultants Collective Profile: Ruth Stevens

Biznology

Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . It’s fully satisfying to me, helping companies figure it out, to improve their strategies and processes.