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How to turn a good white paper into a great lead generation piece

Fearless Competitor

We’ve penned three great white papers to date – lead generation - How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing ( – so we know lots about this topic. Video interview of the author (YouTube). What’s the difference?

Who is the Fearless Competitor?

Fearless Competitor

With 1/2 of salespeople failing to make quota today… Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Host and Lead Expert on Experts Roundtable on BtoB lead generation for Here you go. REPUTATION.