How to turn a good white paper into a great lead generation piece
AUGUST 8, 2011
We’ve penned three great white papers to date – lead generation - How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. Video interview of the author (YouTube). What’s the difference?
Who is the Fearless Competitor?
JUNE 3, 2011
With 1/2 of salespeople failing to make quota today… Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Host and Lead Expert on Experts Roundtable on BtoB lead generation for Focus.com. Here you go. REPUTATION.