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FEARLESS COMPETITOR AUGUST 8, 2011 How to turn a good white paper into a great lead generation piece We’ve penned three great white papers to date – lead generation - How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. Video interview of the author (YouTube). What’s the difference? MORE >>	FEARLESS COMPETITOR JUNE 3, 2011 Who is the Fearless Competitor? With 1/2 of salespeople failing to make quota today… Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Host and Lead Expert on Experts Roundtable on BtoB lead generation for Focus.com. Here you go. REPUTATION. MORE >>	RECENT POSTS AUGUST 8, 2011 \| FEARLESS COMPETITOR How to turn a good white paper into a great lead generation piece JUNE 3, 2011 \| FEARLESS COMPETITOR Who is the Fearless Competitor?
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