Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Digital B2B Marketing

OCTOBER 9, 2012

With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ).

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. Tags: Social Media.

Twitter 100

Twitter B2B Marketing BtoB Effectiveness 100

Marketing Insider Group

JUNE 21, 2012

Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week: social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? 84% using social media sounds like a pretty big number. And misleading.

Social Media 100

Social Media Statistics Media BtoB 100

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. But my blog is still my home base. Photo credit: Scott Beale).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. Tags: Social Media. Three common ways to use Twitter for business are: a. [link]. What do you think?

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

KoMarketing Associates

MARCH 21, 2013

Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. We are all trying to align around customers through social channels.

PR 100

PR Social Media Social Marketing Planning 100

Vision Edge Marketing

JANUARY 9, 2013

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Proprietary brand assets (such as patents, trademarks, channel partners, etc.). Recently we’ve been asked about measuring brand equity.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Ranking 100

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. He blogs at www.paulgillin.com.

Social Media 100

Social Media Social Marketing BtoB Media 100

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Share this on Reddit.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Analytics (measuring marketing effectiveness).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Industrial Marketing Today

JANUARY 14, 2011

Build a larger base of loyal customers and spread the word via social media channels. They use the entire spectrum of content and social media marketing. For more, visit Indium’s blogs and their YouTube channel. Attract more leads and acquire new customers. There is a big difference between knowing and doing.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

JANUARY 20, 2012

The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. BtoB Magazine. SmartBrief/SmartBlog on Social Media. How to lead like MLK, Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

MLT Creative

NOVEMBER 1, 2011

London, UK: a FREE to attend exhibition and seminar program about delivering effective integrated communications across digital, social and print media for marketers November 2, Social Media Marketing Strategy & ROI Workshop. November 14-15, Social Crush. November 3, Vermont Web Marketing Summit. Washington, D.C.:

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We have seen many survey and polls on your blog.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. So how can you use social media intelligence to help you make a sale?

Social Media 28

Social Media Media BtoB Hubspot 28

markempa

NOVEMBER 15, 2005

Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

markempa

NOVEMBER 14, 2005

I wrote a piece a while back on Tracking ROI From Web Generated Leads Google Makes Web Analytics Free Thanks to InsideGoogle part of the Blog News Channel for the update. I wrote a piece a while back on Tracking ROI From Web Generated Leads Google Makes Web Analytics Free Thanks to InsideGoogle part of the Blog News Channel for the update.

Lead Generation 120

Lead Generation Analytics Generation Google 120