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How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Conclusion.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Think about it.

6 Success Factors for Adopting Marketing Automation

Act-On

Are you getting ready to implement marketing automation? Congratulations! Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Your website should be: Current. Easy to navigate, user-friendly. Well-branded.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

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3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. We had a memorable time sharing ideas, and research. thought Frank had a practical approach to aligning sales and marketing. Writers Note: I edited this interview for length and grammar only. Brian: What inspired you to write about Aligning Strategy and Sales? Frank Cespedes. Question 1.

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Why a Single View of Your Customer is Vital for Success

It's All About Revenue

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. That’s why it’s important to collect all those perspectives and create a single view of each customer.

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers. Like a lot, a lot. So here it is! Flat out.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. Content Marketing

What is Blockchain and what is its impact on marketing?

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely) the technology behind it, Blockchain, is here to stay.

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Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Launching lead scoring too soon. Not setting up SPF and DKIM.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer. Sustenance, but no joy. Listen. Customers are a smart bunch.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Act-On

A 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a Shorter Attention Span Than a Goldfish,” trumpeted Time. Some marketers responded by thinking, “the attention span of readers is shrinking – therefore, so should the length of our content.”. But this type of content is time-consuming and costly to produce, so is it really worth it?

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

B2B Marketing Insider

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […]. Content Marketing

Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business. with BlueHornet. This makes a lot of sense to me. Mrketing operations was Aprimo’s original product and greatest competitive strength. Good luck to all concerned!

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

bizible

Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. The data from a single-touch model was inaccurate by as much as 25%. Nurturing Mid-Funnel.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

6 Types of Transactional Emails That Every Email Marketer Should Know

Modern B2B Marketing

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Trigger away!

My journey to the edge of sanity and back

grow - Practical Marketing Solutions

By Mark W. Schaefer. realized this is the tenth anniversary of my descent to the edge of sanity. This is a difficult post to write because I normally don’t dwell on such dark things. But the echo from the cataclysmic Big Bang of my life still provides the background noise in my cosmos. It is part of who I am and part of who I will always be. We don’t really know people at all.

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Steps to Get Your Marketing Plan Under Way

B2B Lead Blog

Whether you’re an entrepreneur or a bourgeoning startup, marketing strategies compose the very heart of your operation. When looking to develop an effective marketing strategy, you need to approach the process strategically; the goal is to implement an effective strategy from the start. Here are some tips to get your marketing strategy under way without […]. Big Data Marketing big dat

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They don’t tag new subscribers so they can evaluate their list-building tactics later. Don’t buy subscribers.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company? Check out the full benchmark report here , which includes data for six industries.).

Are You Making Some of the Biggest Mistakes in Digital Marketing?

Modern B2B Marketing

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Analysis Paralysis. How great is that? No more guessing about what is working and why.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Fast forward to 2015.

Data In. Data Out. The Secret to Data Driven Marketing

It's All About Revenue

You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." What matters is understanding where the data is. Need customer contact details—where is it stored? Data in.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.