'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. Assuming Your Audience is Just Like You. Mistake contributed by Dara Schulenberg and Traci Browne. They aren’t. Study your audience, talk to them, ask them questions, strive to understand them. Then test marketing that is created for your audience, not for you. Wrong. MORE >>

'In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? Who cares anymore? MORE >>

'by Sylvia Jensen | Tweet this In March EConsultancy held their annual Digital Cream Event in London.  It was a great pleasure for me to be a part of the marketing automation roundtable where I had the chance to hear 30 B2B marketers discuss how they are using, or thinking about using, marketing automation. was very impressed with the participants on the roundtable and the level of discussion. However, I sensed a level of doubt regarding the benefits of marketing automation and I’ve been pondering the reasons why for a couple of months now. MORE >>

'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. The overwhelming number of them have been negative, and would have local businesses worrying about non-existent issues with call tracking. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”. It’s gotten quite a number of people sharing and has most of the usual old school rhetoric when dealing with circa-1990’s call tracking. He continues saying, “it is suggested as a tactic to unsuspecting businesses.". Or it didn’t happen!” MORE >>

'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging. Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. MORE >>