Trending Articles

Trending Sources

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?

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B2B Marketing Experience: The Case For and Against Gated Content

bizible

Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. If you’re going to take the time and effort to put together a great PDF download, you should be getting something of value (contact information) in return, right? Right?

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Wondering How Customer Data Platforms Relate to Other Marketing Systems? Here's a Picture

Customer Experience Matrix

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. My immediate answer was “Some CDPs are JOEs and some JOEs are CDPs. A CDP is a JOE if has journey orchestration. A JOE is a CDP if its data is accessible to other systems.

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7 Ways To Use Account-Based Marketing Throughout the Year

It's All About Revenue

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.

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Healthcare needs social media influencers and influence

Biznology

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access

Radius

Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on.

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13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams. There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Not necessarily.

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How to be strategically authentic

grow - Practical Marketing Solutions

By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts.

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Brian Used Video in Customer Success to Communicate Change

Vidyard

Every CSM knows that change can be a big sticking point for customers, especially a change like a new customer success manager.

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Three Ways To Bring Your Customers Into The Content Creation Process

B2B Marketing Insider

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Content Marketing

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The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Hubspot

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.

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If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

Content Standard

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy.

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10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

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How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform?

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Storytelling Is Not a Strategy

Contently

At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model.

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Marketing Lessons Learned from a Life of Swag Hoarding

Modern B2B Marketing

Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.

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Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

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What Good Data Means for B2B Marketing Strategies

Content Standard

It’s been a long day at the office for our heroic marketing manager. She’s found herself sandwiched between pressure from corporate leadership to meet performance quotas and constant production hiccups from her team when it comes to actually executing on their B2B marketing strategies.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions.

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Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons.

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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Modern B2B Marketing

Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before.

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