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Wednesday, April 11, 2007
A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster . These design functions also include parameters such as date ranges, preview features for checking that they are set up correctly, workflow for approvals, and similar administrative features. - reporting and analysis, so users can easily read test results, understand their implications, and use the knowledge effectively. I don’t mean to suggest that existing multivariate testing systems should replace operational systems.
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Monday, March 19, 2007
Tags: multivariate testin I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether.
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Monday, October 23, 2006
As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. Without a systematic approach, it’s impossible to understand or predict the long-term impact of changes in the Customer Experience.
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Tuesday, March 13, 2007
I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targetin SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space. Their trick, as I understand it, is to use a proxy server that inserts test changes and captures results between site visitors and a client’s Web server. Users control changes by defining conditions, such as words or values to replace
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Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can...
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Wednesday, October 7, 2009
Those that have come out of multivariate A/B split testing in the real marketplace. For those not familiar with multivariate testing, the subject is nicely covered by Mona Elesseily in “ Getting Multivariate Landing Page Testing Straight!” In the history of the human race, information has never been so readily available. There’s hardly a subject in the world that isn’t discussed and accessible online — from the genealogy of Goofy to what Brad Pitt orders when he goes out to dinner.
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Tuesday, March 20, 2007
Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metric Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems.
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Tuesday, July 14, 2009
Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimizatio Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing
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Thursday, September 17, 2009
I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get:
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Sunday, February 25, 2007
If you want to test multiple elements at the same time, you need to conduct multivariate (multivariable) testing . Tags: A/B Testing , multivariate testing , Anne Holland , ppc campaign , Omniture
...Tags: Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning.
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