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Monday, March 19, 2007
Tags: multivariate testing
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Wednesday, April 11, 2007
bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. don’t mean to suggest that existing multivariate testing systems should replace operational systems. There is no small irony in this. But his point was well taken.
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Monday, October 23, 2006
As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. But time hasn't stood still at QualPro. That's real money, even in 2006 dollars
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Tuesday, March 13, 2007
I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targeting This frees marketers from reliance on the technical team that manages the site. Or both.) m kidding, of course.
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Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
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Tuesday, March 20, 2007
Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics
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Tuesday, July 14, 2009
Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization
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Thursday, September 17, 2009
I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. Here’s your sign up link: [link].
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Wednesday, October 7, 2009
Those that have come out of multivariate A/B split testing in the real marketplace. For those not familiar with multivariate testing, the subject is nicely covered by Mona Elesseily in “ Getting Multivariate Landing Page Testing Straight!&# In the history of the human race, information has never been so readily available.
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Tuesday, September 19, 2006
The specific examples it will be familiar to any marketing professional: carefully tracking shoppers’ paths through a store; analyzing physiological reactions to advertisements; and using multivariate test designs to assess ad components. This means we need something similar to multivariate test design to help manage the customer experience.
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