19 Articles match "Multivariate"

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Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can... [[ This is a content summary only.
 
Friday, January 15, 2010
Specifically, the paper outlines a fully automated process of: - analyzing unstructured content to infer the views, needs and preferences of customers who create or read it - generating customer profiles based on the contents and associated behaviors - uncovering customer segments within the data - delivering a tailored customer experience (that is, content recommendations) based on its understanding of both the customer and the contents - optimizing interactions through real-time multivariate testing The list also includes market analysis, based on sentiments and trends, as well as the previously-mentioned
 
Monday, December 21, 2009
This is on top of the number of great articles that my community of LinkedIn and Twitter provide me. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.
 

The Best from the B2B Marketing Community

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster . These design functions also include parameters such as date ranges, preview features for checking that they are set up correctly, workflow for approvals, and similar administrative features. - reporting and analysis, so users can easily read test results, understand their implications, and use the knowledge effectively. I don’t mean to suggest that existing multivariate testing systems should replace operational systems.
Tags: multivariate testin I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether.
As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. Without a systematic approach, it’s impossible to understand or predict the long-term impact of changes in the Customer Experience.
I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targetin SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space. Their trick, as I understand it, is to use a proxy server that inserts test changes and captures results between site visitors and a client’s Web server. Users control changes by defining conditions, such as words or values to replace
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can... [[ This is a content summary only.
Those that have come out of multivariate A/B split testing in the real marketplace. For those not familiar with multivariate testing, the subject is nicely covered by Mona Elesseily in “ Getting Multivariate Landing Page Testing Straight!” In the history of the human race, information has never been so readily available. There’s hardly a subject in the world that isn’t discussed and accessible online — from the genealogy of Goofy to what Brad Pitt orders when he goes out to dinner.
Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metric Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems.
Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimizatio Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing
I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get:
If you want to test multiple elements at the same time, you need to conduct multivariate (multivariable) testing . Tags: A/B Testing , multivariate testing , Anne Holland , ppc campaign , Omniture ...Tags: Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning.