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Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

Visually

ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. Long Live ScribbleLive. You might be asking yourself, why’d we do it?

Deliver More Sales Qualified Leads Using Predictive Intelligence

SalesPredict

One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). After all, what’s the point of creating and promoting all that content and spending all that time on social media if you’re not effectively reaching the people most likely to buy from your business? Why leads aren’t qualified. How predictive can help. How does it work?

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15 Cheat Sheets Every Successful Digital Marketer Needs

B2B Marketing Insider

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing

5 Strategic Business Lessons From Game Of Thrones

It's All About Revenue

Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R. Martin’s A Song Of Ice and Fire book series, it’s common to have your Facebook feed flooded with articles on the show. The topics can range from recaps of recent episodes to memes to popular Reddit fan theories.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Research shows “be more human” really works

grow - Practical Marketing Solutions

Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence   book. asked him, “In this very noisy world, how do we stand out?” ” His response was simple, elegant, and so true: “Be more human.” think the most human companies will win. think you will enjoy this. But does it work?

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Earned media influencer marketing is time-consuming.

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Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

B2B Marketing Insider

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […]. Content Marketing

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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. Sell Me This Pen. Blog Featured General

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. But, what I realized, eventually, was that the results of a given test gave me some idea as to how much I knew (or didn't know) about a topic or subject. Pretty simple when you think about it.

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The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. The time saved by commuters every day might add up globally to a mind-blowing one billion hours—equivalent to twice the time it took to build the Great Pyramid of Giza.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. just can't win.". I've got your back, though. Plain and simple.

Who do B2B Tech Buyers Trust and What This Means for Marketers

B2B Marketing Insider

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […]. Content Marketing

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The Evolution of Account-Based Marketing

Act-On

In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. Those days it was called “Account Planning” (what we now call account-based marketing), and it was vital to nurturing and closing enterprise software deals. The process and tools were custom-built and expensive.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag. Or so the theory goes.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What is Content Marketing? 10 Expert Video Responses

KoMarketing Associates

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. began to explain it as I normally would to other marketing-savvy people, but noticed about half of those I was talking to were looking at me with faces that looked a lot like this: My grandmother said, “So, you’re like an online journalist?”

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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Check Out These 10 Underutilized Traffic Sources

B2B Marketing Insider

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. Content Marketing

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Next, we ponder a confusing article that slams native advertising in favor of a fuzzy concept called “debranding.” We offer advice on how to reverse this trend.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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The Psychology of Color in Marketing

Act-On

Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). But what’s surprising is the majority of these conclusions are fed by something entirely outside the customer’s conscious awareness: their response to color. It seemed crazy, but it was an instant hit and led to an entire rainbow of ketchup colors – and ultimately, 25 million units sold. Yellow.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. In practice, this classification is more potential than real because few if any customer success systems actually expose their data to other systems in true CDP fashion.

5 Reasons Your Lead Generation Strategy is Not Working

B2B Marketing Insider

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. Content Marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search. Want more tips?

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Bad Copy is Your Campaign’s Weakest Link

The Point

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world. Who has the time, anyway? Copy has become an afterthought.

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How to Find The Best Influencers for Your Company

Act-On

What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. According to the study, 75% of marketers struggle with it. It even beats out finding budget. Step 1: Figure out what you want to accomplish with your influencer marketing.

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why You Need a B2B Sales Content Strategy

B2B Marketing Insider

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of […]. Content Marketing

5 Psychological Concepts That'll Strengthen Your Social Media Strategy

Hubspot

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. And as marketers, this is something we should be thinking more about. But perhaps you’re not aware of how those interactions fully play out, and to what extent. Paul J.

5 Actionable Content Marketing Insights from Latest Report

It's All About Revenue

In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content. Whether you are using it to create content, distribute content, or analyze the success of your content, data plays a larger and larger role.

5 Lifelong Business Lessons I Learned from Nordstrom

Modern B2B Marketing

Author: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What What I haven’t yet expressed is that I grew up into an even nerdier adult. Need proof? My secret talent is speed-reading. When I read, I see entire sentences at once and can power through your average novel in less than a day. In These days, I prefer to “read” via Audible.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.