'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. Assuming Your Audience is Just Like You. Mistake contributed by Dara Schulenberg and Traci Browne. They aren’t. Study your audience, talk to them, ask them questions, strive to understand them. Then test marketing that is created for your audience, not for you. Wrong. MORE >>

'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design MORE >>

'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. And maybe, just maybe, it’s time for a makeover. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Ignite Facebook Fans. percent. Start Using Slideshare. MORE >>

'In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? Who cares anymore? MORE >>

'by Sylvia Jensen | Tweet this In March EConsultancy held their annual Digital Cream Event in London.  It was a great pleasure for me to be a part of the marketing automation roundtable where I had the chance to hear 30 B2B marketers discuss how they are using, or thinking about using, marketing automation. was very impressed with the participants on the roundtable and the level of discussion. However, I sensed a level of doubt regarding the benefits of marketing automation and I’ve been pondering the reasons why for a couple of months now. MORE >>