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Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

What are the five ways you can immediately improve your account based marketing (ABM) and selling? recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Here’s a transcript of that discussion: Paul:   Welcome once again to another episode of CRM Radio Today; the voice of CRM today and tomorrow. Jim:   Empathy, huh? Brian?

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. It’s significant, too. Close your office door.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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3 Magic Questions a Sales Manager Must Know

Your Sales Management Guru

Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. During any sales opportunity coaching sessions consider asking these three questions with any sales opportunity: Why do anything? Why now? Why with us? Why do anything? Any person and organization has a myriad of priorities.

5 Reasons You Need a DMP

It's All About Revenue

With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP. Data Management

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Blockchain, or how everything will change

Biznology

Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption. In those revolutions, the tech industry itself was among the first disrupted. Traditional ways of doing things, creating value and running business are about to change completely. As a result, doing business will completely take a new shape.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Are you unknowingly supporting hate speech?

grow - Practical Marketing Solutions

By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. Comparing any person to a date rapist is hate speech. Think.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits. The readers enjoyed proverbs Benjamin Franklin created from Native American tradition and common legends of his day. So let’s change that.

A Back To School Lesson For CMOs

It's All About Revenue

Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. You in the back, sit up straight. I see you back there. But the fact is all of us — CMOs or not, should always be learning. Perhaps this lesson is more of a reminder for some. That's fine. Call it what you want.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. The fundamental challenge was two-fold.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

By  Tom Webster, {grow} Community member. Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips. Period.

It’s normal to be bad before you’re good

Biznology

attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

ScribbleLive

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level. ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. What The Acquisition Means.

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Rather, personalization is the means to drive revenue.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The State of Marketing Today: A Summary of New Research

Hive9

Any marketer with more than 5 years under their belt has watched the industry undergo serious change. Those that began their careers a decade or more ago could never have imagined what their jobs would look like today. Hive9

A reasonable guide to reddit for marketers

grow - Practical Marketing Solutions

You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. link to your product or page on reddit can bring tens of thousands of visits, if done correctly. What you need to know about reddit.

[INFOGRAPHIC] The Periodic Table of ABM Elements

bizible

Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. ABM, as a marketing concept, is relatively new and complicated. It can be hard to sort them all out in your head. LIST BUILDING.

5 Strategies to Build Trust and Sell Through Email

Hubspot

It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. But this article isn’t going to overview theories. recommend using both.

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Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful. We’re not done yet.

The Science Behind Better CTAs

Hive9

When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job. Hive9

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Because it’s all about the handoff. Prioritized Leads Are Delivered to Each Sales Rep.

How To Measure Paid Media ROI (ROAS)

bizible

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.