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Tuesday, August 21, 2007
Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Total ROI varied from 70% to 500%.
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Monday, May 1, 2006
Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.
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Sunday, March 11, 2007
then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Can I improve my "from address" and subject lines?
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Friday, June 27, 2008
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.
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Sunday, February 7, 2010
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
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Friday, July 23, 2010
Forrester. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. That was just a tip I hope you caught. Dec 2009. July 2010. Increase. 51,183. 183,554. Cisco.
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Monday, March 9, 2009
Tags: Forrester Sales 2.0
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Tuesday, April 13, 2010
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Tags: Social Media Strategy and Planning budget Forrester Laura Ramos marketing mix marketing spend Should we have a Facebook page?”
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Tuesday, March 30, 2010
B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 billion; it’s projected to reach $4.8 billion by 2014.
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Tuesday, May 25, 2010
Li, who was formerly VP-principal analyst at Forrester Research , said many b-to-b sales reps undervalue social-media tools because they view Facebook and its ilk as a “personal” medium and not a “business” medium. can improve efficiency, communication and decision-making for senior managers and their organizations. . don’t think so. 8217;” .
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