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The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. IQ—how smart you are. Fixed and baked into your DNA. AQ—how much you know. Makes IQ relevant. Makes more time for human relationships.

Sales 101

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right? And even then, they should be as short as possible.

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Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. While events can be highly effective opportunities, they pose a measurement challenge for many marketers. did you make contact?

4 Ways You Can Humanize Marketing and Build Relationships

Type A Communications

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how. read more. Creativity Marketing Brian Carroll Customer Experience Empathy marketing sales

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that's what the folks at Nielsen and Google have found in their research.

The History of Technology (1970-80)

MI6 Marketing Agency

We’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. We’ve hand picked some key moments in technology that we think were significant. These are defining moments where technology pioneers created a product, a technology or a company… or did or said something of significance. During this decade Arthur C.

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces.

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. Let’s unpack this a bit. The hidden cost of content. Content is intoxicating. Timely.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams. There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Not necessarily. And there isn't a correlation between the seniority of the marketer and their primary success metric. Total customers. Net new customers per month.

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6 assumptions push marketing gets wrong

Biznology

I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. So I started working on some basic visuals to help people understand the deck without my voice. But digital is an opt-in, lean-in medium. ” No.

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary. Please click on the headline to read the full article.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand. 6 Branding Mistakes Undermining Your Image.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It does much of the work for the marketer.

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. We also explore print’s potential for targeting teens and tweens, and give our views on some new video research. This week’s show. 1. Notable news and upcoming trends.

5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. I wanted to share 5 highlights – things that stood out to me – from the conference. What do they want? Final Words.

The Most Common Misconceptions About Sales Coaching

Brainshark

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Microsoft shares their marketing stack in the Stackies, and it’s awesome

chiefmartech

I am enormously grateful to every company that participates in the annual Stackies Awards , sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. The slide itself is beautifully designed. But these are just my observations. Marketing Management

How To Create A Meaningful Brand Online

B2B Marketing Insider

When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming. This failing content is considered by consumers to be irrelevant and serves the sad […]. Content Marketing

All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.

Why Email Marketers Need To Know What A Pre-Warmed IP Is

It's All About Revenue

Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in such a way that it actually inspires confidence. Proper Attire.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Storytelling: Use it to Control Your Buyer’s Mind?

The ROI Guy

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. The mirrored areas of the brain are responsible for discerning beliefs, desires, and goals of others. Source: [link].

How Redesigning HubSpot.com Doubled Conversion Rates

Hubspot

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. In this case, we were focused on: User Experience. Conversions. Proof of Concept. And it worked.

Weekend Reading: “Predictable Prospecting” by Marylou Tyler

B2B Marketing Insider

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. Predictable Revenue” is widely considered the sales bible of Silicon Valley. Sales Alignment

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. So, don’t just take our word for it! Sessions.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing’s Like Love: How Rejection Leads to Success

It's All About Revenue

Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone. You even make plans for that all-important “next time.” ” But flash forward two weeks—and total silence. Frozen out.

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Speaking Millennial: 6 Old, Trusted Brands Doing It Right

Content Standard

I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind. I don’t know whether to cower or applaud when I see the collision of tradition and heritage with today’s (honestly) weird trends. Actually, yes. Allstate. Brooks Brothers.

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Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

Hubspot

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. But we’ve got news. That word, “tradition”? Patrick’s Day began.