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Monday, November 3, 2008
Now this is how you market in a down economy. but it’s time to give a “shout out” to ol’ school direct marketing, especially when it’s done this well. Customer Buying Behavior – they’re obvious tracking and have noticed a change in my wife’s habits; this is critical in a down market. Click on the image to the left.
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Monday, April 20, 2009
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.
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Monday, April 12, 2010
Tags: Communications Direct marketing international marketing translation
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Thursday, May 6, 2010
As marketers, we often think of there being a fundamental difference between the two ends of the media spectrum; on one end, direct, where an individual’s contact information is known and a message can be delivered directly, and on the other end mass media, where a broad audience is targeted based on demographics or audience characteristics.
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Wednesday, June 16, 2010
“The future of marketing will be more like the past than you could ever imagine.” – Ted Levitt. deliver Tuesday’s keynote address at the Direct Marketing Association’s Digital Marketing Days in New York. That’s the main filter that all marketers should be applying to their messages.”. In an increasingly Web 2.0
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Saturday, March 13, 2010
Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing. In order to generate measurable marketing response, you may well continue to rely on direct mail. As a content marketer, you can target prospects individually with the use of PURLs , which are ‘personalized URLs.’
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Friday, October 2, 2009
was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant. am not a direct marketing expert, but I do know this: If you make me an offer I can’t refuse, you increase the likelihood of taking the action you want me to take by orders of magnitude.
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Wednesday, October 5, 2005
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Marketing Automation/Web-based Marketing is finally coming out onto center stage. target market of customers.
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Tuesday, July 14, 2009
have some views, but the point this makes is that the “good idea&# remains one of the most powerful factors in marketing. The “no letter&# trick was perhaps pretty obvious, but it worked and that’s good marketing for me. Tags: Communications direct marketing I received a letter from the DMA today.
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Tuesday, October 20, 2009
he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Sewell: Connect Direct Inc.
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