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What is Account-Based Marketing? Everything You Need to Know

bizible

Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If you’ve heard the term and wondered, what is account-based marketing and how do I execute it successfully ? This post is for you. Program. Event Invites.

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Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception. Which ones? Glad you asked. Content, Search and Social Interplay. Date / Time : Wednesday October 12 th , 2:45pm PST.

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Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app.  Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location.  Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers.

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How to Speak the Same Language as Your Marketing Audience

Act-On

Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day? Knowing who you are speaking to is a key component of any kind of effective communication. This practice also helps establish trust. It’s time to get to work.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Five Content Marketing Tips for B2B Success

Webbiquity

Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. It’s about quality, not frequency.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content.

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Type A Communications

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is. read more. Brand Storytelling Branding Customer Experience B2B Marketing B2C Marketing Carla Johnson Content Marketing Institute digital marketing Digital Storytelling marketing storytelling Type A Communication

Come Talk Content + Have a Drink on Us [In San Francisco]

ScribbleLive

This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? LinkedIn | Twitter. LinkedIn | Twitter.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Measure the Revenue Impact and ROI of Webinars

bizible

Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.

The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.

A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

ScribbleLive Spark: Learn More About Your Audiences With Polls

ScribbleLive

TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In turn, this information equips you with the know-how to create content that is customer-centric and relevant to your target reader. What / How.

Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from  Adorama  for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get. UPS shipping on a package of that weight is $56. But the kicker is that replacement toner cartridges for this sucker cost over $200 each.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates. In the case of Beyonce, her dedicated fans (known as.

How Well Do You Know Your Customers?

B2B Lead Blog

How well do you know your customers? As a business owner, this is one of the most important questions to ask. Your customers are the heart of your business, and a customer-centric marketing campaign is the most effective at producing leads. To improve both the quality and quantity of leads, you need to have an […]. Marketing Automation marketing automation

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” But they didn’t.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement. So what’s a small business owner like you going to do about it? Anyone can start a blog for their business.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before. In fact, since 2014, more of us access the internet via mobile than our desktop computers. Where do I start? Start testing! It depends.

Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?

Biznology

If you have not heard about quantum computing yet, you will very soon, from both  likely and unlikely sources, including Canada’s Prime Minister Justin Trudeau. Staged or not , the explanation provided by Trudeau several months ago was probably much easier to understand than those provided by many of the experts in the field. Yup, that’s the future hacking your present. Like this post?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Economist Study: B2B leaders conflicted about content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. New research  suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age. However only 8.8%

Managing Your Marketing Stack and the Skyrocketing Growth of MarTech

B2B Lead Blog

Marketing stack, marketing technology stack, MarTech stack – whatever you like to call it – refers to a group of technologies and software used by marketers to help them analyze and improve their marketing efforts and drive ROI. Each organization’s MarTech stack is different. Of the thousands (yes, thousands) of marketing technologies available, types of […]. Data Quality Management

More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential.

8 Roles You Need to Build an Ace ABM Team

bizible

Ready to stack the deck? There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces. It requires each account-based marketing function to fill their role to the best of their ability, creating a system that functions properly -- where all roles are supporting their fellow marketers. The CMO could be considered the gatekeeper of success.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. In a previous blog, we mentioned that there are many search engine options in China. Though Google is a global giant, it’s banned in China. Baidu Keyword Planner.

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How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference. read more. B2B Marketing Customer Journey Personas Buyer Journey Carla Johnson marketing Tony Zambito Type A Communicationss

4 Steps to Get Started with Marketing Automation

Act-On

Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain. But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. SET YOUR GOALS. To get more leads.

Making the Case for Predictive Marketing and Sales

Lattice

Many companies out there are asking, what can predictive do for me? recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr. Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.