Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. The presentations, thought leadership information and vendor booths from the MarketingProfs Digital Marketing World Virtual Conference are still available, so you can review at your convenience. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   0160; With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   0160; But with so much on a marketer’s plate these days, not all

Conference in Boston. Conference, tune in to this blog or my tweets at www.twitter.com/RobertLesser . ...Tags: Conference sale Travis Fore is in a unique position to profit from Sales 2.0. As SVP of Sales, Service and Product Delivery, Travis is responsible for the breadth of customer experience at Network Solutions.

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? The glory of twitter is that you can tweet about anything, from anywhere, and everyone can find it and read it. Tweeting Back in the fall I attended Selling Power 's Sales 2.0 This time with a twist.

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows . Lewis emphasizes how vital lead capture is to the lead management process.

What I've learned is that speaking opps must be framed in the larger context of how can speaking and PR enhance a client's presence at the conference or tradeshow.  And There are many ways that PR can bring value to conference or tradeshow. Leverage partners: If your client isn't participating at a tradeshow or conference, determine if a partner will be at the show. If The early part of my career was focused on securing speaking opportunities for my clients. In the beginning, speakingopportunities was considered the step child of PR - something you had to include in the program

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. My particular favorites included AMD’s Stephen DiFranco, Ingram Micro’s Carol Kurimsky, and Lenovo’s Deepak Advani.

Tags: Conference White paper marketing works! (based based on recent study by Eccolo Media ). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. White papers are the most viral form of marketing collateral: White papers are the most commonly shared form of marketing collateral, with 89% of readers passing them along to others.

Tags: Conference Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event.

Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger . Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Garth and I spoke for a few minutes on best practices in using Jigsaw. During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last