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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. Improve Data Accuracy. Define Goals.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Launching lead scoring too soon. Not setting up SPF and DKIM.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

Transformation by Yu Luck. People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.  Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers).  The relationship between intent and goals is a very important one. 

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake. It simply means the door has been opened. Don’t believe me? Let me prove it to you. Fowler.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. Pair the two, and some of us can already feel our eyes glazing over. It’s time to change that. Social media content. This one’s so easy. Want extra credit? Mushrooms?

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll be starting a business and working on my next book, a sequel to  Lead Generation for the Complex Sale.

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LinkedIn Marketer Shares Her Top Tips For Content Marketing Success

B2B Marketing Insider

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. But with so many […]. Content Marketing

What is Blockchain and what is its impact on marketing?

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely) the technology behind it, Blockchain, is here to stay.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why a Single View of Your Customer is Vital for Success

It's All About Revenue

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. That’s why it’s important to collect all those perspectives and create a single view of each customer.

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6 Success Factors for Adopting Marketing Automation

Act-On

Are you getting ready to implement marketing automation? Congratulations! Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Your website should be: Current. Easy to navigate, user-friendly. Well-branded.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Think about it.

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

B2B Marketing Insider

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […]. Content Marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer. Sustenance, but no joy. Listen. Customers are a smart bunch.

The Contextual Inbox: Moment-of-Open Email Marketing

It's All About Revenue

Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email.

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Act-On

A 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a Shorter Attention Span Than a Goldfish,” trumpeted Time. Some marketers responded by thinking, “the attention span of readers is shrinking – therefore, so should the length of our content.”. But this type of content is time-consuming and costly to produce, so is it really worth it?

12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. That, my friends, is a huge mistake. So, what do great 'Contact Us' pages look like? Well done.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers. Like a lot, a lot. So here it is! Flat out.

Steps to Get Your Marketing Plan Under Way

B2B Lead Blog

Whether you’re an entrepreneur or a bourgeoning startup, marketing strategies compose the very heart of your operation. When looking to develop an effective marketing strategy, you need to approach the process strategically; the goal is to implement an effective strategy from the start. Here are some tips to get your marketing strategy under way without […]. Big Data Marketing big dat

My journey to the edge of sanity and back

grow - Practical Marketing Solutions

By Mark W. Schaefer. realized this is the tenth anniversary of my descent to the edge of sanity. This is a difficult post to write because I normally don’t dwell on such dark things. But the echo from the cataclysmic Big Bang of my life still provides the background noise in my cosmos. It is part of who I am and part of who I will always be. We don’t really know people at all.

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This Week in Content Marketing: Most Brands Failing at Customer Experience

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I ponder whether or not the future of advertising will resemble Big Brother in George Orwell’s famous novel 1984. Finally, we dissect the results of a new survey that says the majority of brands aren’t meeting their customers’ expectations.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business. with BlueHornet. This makes a lot of sense to me. Mrketing operations was Aprimo’s original product and greatest competitive strength. Good luck to all concerned!

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. In this post, we’ll cover the first four. Welcome back! Blog bylines.

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Are You Making Some of the Biggest Mistakes in Digital Marketing?

Modern B2B Marketing

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Analysis Paralysis. How great is that? No more guessing about what is working and why.

Personalized content for more effective content marketing

Biznology

Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival. Personalizing content will yield much greater results.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.