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Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.

3 Magic Questions a Sales Manager Must Know

Your Sales Management Guru

Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. During any sales opportunity coaching sessions consider asking these three questions with any sales opportunity: Why do anything? Why now? Why with us? Why do anything? Any person and organization has a myriad of priorities.

5 Reasons You Need a DMP

It's All About Revenue

With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP. Data Management

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Are you unknowingly supporting hate speech?

grow - Practical Marketing Solutions

By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. Comparing any person to a date rapist is hate speech. Think.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. The fundamental challenge was two-fold.

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Rather, personalization is the means to drive revenue.

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ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

ScribbleLive

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level. ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. What The Acquisition Means.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

A reasonable guide to reddit for marketers

grow - Practical Marketing Solutions

You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. link to your product or page on reddit can bring tens of thousands of visits, if done correctly. What you need to know about reddit.

It’s normal to be bad before you’re good

Biznology

attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

[INFOGRAPHIC] The Periodic Table of ABM Elements

bizible

Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. ABM, as a marketing concept, is relatively new and complicated. It can be hard to sort them all out in your head. LIST BUILDING.

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Hubspot

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. It wasn’t just another tired work event. Keep it local!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Because it’s all about the handoff. Prioritized Leads Are Delivered to Each Sales Rep.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful. We’re not done yet.

The Science Behind Better CTAs

Hive9

When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job. Hive9

How To Measure Paid Media ROI (ROAS)

bizible

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

WTF Does Mark Hamill Know About Content Marketing?

B2B Marketing Insider

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […]. Content Marketing

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Hubspot

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

Why Email Marketing Is Still Effective

It's All About Revenue

Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Reasons Email Marketing is Still an Effective Tool. For some reason, “older” has become synonymous with “obsolete.” ” But this is not always the case. It’s true. You should still use email marketing for these six reasons.

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We Rants and raves include Blab’s decision to go silent, and the benefits of automated content creation. This week’s show. Content marketing in the news.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty

bizible

On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue. As a preview to his Rallying Around Revenue presentation at Marketing Loves Sales, we interviewed Souza about his experience. How did the teams respond?

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. Content Marketing

What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into?” ” I couldn’t define it for her then and there. Now it’s 2016. Or five. Or even seven.

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads. Because, let’s face it: video is killing it. In 2015, video consumption overtook any other activity for time spent online and. by 2018, video will account for more than 80% of all web traffic. Click to Tweet !).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.