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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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What! No More Lead Forms? Content Marketing In A Free Content World

B2B Marketing Insider

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […]. The post What! No More Lead Forms?

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. These ads seldom include a call to action, and only a very small percentage of people click on them.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Questions I often receive when working with CMOs specific to B2B.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing content marketing for distributors Industrial content marketing Industrial sales

7 B2B Companies Making Pretty Funny Content (Plus How They Did It)

B2B Marketing Insider

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […]. Content Marketing

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3 Creative Highlights From Cannes Lions

It's All About Revenue

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech. Vogue in Vogue. the right data. 2. Millennials Are People, Too.

How to Harness the Power of a Referral Marketing Business

Act-On

In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the customer success team generally watches over the account. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company?

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. For each tool, I will be answering two important questions – what is it? And how can you use it? What is it?

My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist —  Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Onion Shares The Secret To Creating Content That Doesn’t Suck

B2B Marketing Insider

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]. Content Marketing

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5 Actionable Content Marketing Insights from Latest Report

It's All About Revenue

In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content. Whether you are using it to create content, distribute content, or analyze the success of your content, data plays a larger and larger role.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. But does more content result in better content? mandate is not getting us very far. So what to do?  . Heck, yes.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Make the most of your social media fans

Biznology

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing. The match rate averages around 10 percent.

Why CMOs Need To Be Bullish On Programmatic Advertising

It's All About Revenue

Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” ” However, there are no shortages of definitions of the term programmatic advertising. It’s using machines to buy ads, basically.”

Unengaged Email Recipients, Misunderstood and Mismanaged

Act-On

As email marketers, we face problems that closely resemble hurdles seen in the dating world. Editor’s note: or the parenting world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. Sometimes we get consistently denied and ignored by our recipients. But you, the sender, will NOT know.

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This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We see an underlying problem that could affect its acceptance by brands. We also take a closer look at Facebook’s new Creative Hub. Sponsor (37:52).

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

The start-up strategy for beating Facebook

grow - Practical Marketing Solutions

Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat  to win in a fair race. Blab, a live-streaming app, occupied a unique space. What do you think?

3 Reasons Why No One Is Sharing Your Content

B2B Marketing Insider

60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming […]. Content Marketing

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

Hubspot

Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. Already have the basics down? Rabbit = fast-forward.

Your big marketing budget is not as big an advantage anymore

Biznology

It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. And in general, he was right. Like this post?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. So, I was a mere 30 months early with that prediction.

How Social Media Can Impact Corporate Culture

It's All About Revenue

Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. Read the full story on CIO. Social Marketing

5 Reasons Your Lead Generation Strategy is Not Working

B2B Marketing Insider

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. Content Marketing

How to Write a Great Email Signature: 9 Tips With Real Examples

Hubspot

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Generate Qualified Leads and Delight Your Sales Team

bizible

We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Sales and Marketing Alignment. What industry are they in?

Cocktails, Content, and Solutions to the Consumer Journey

Visually

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. When we describe time, we don’t just mean the flow of days, weeks or months that account for each calendar year.

How Google’s failure helped me become a dramatically better writer

grow - Practical Marketing Solutions

In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. In any event, it made no sense to kill it. Nevertheless, Reader joined a long list of Google technologies that have been piled into the dustbin. But that wasn’t a good thing.

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15 Must-Read Tweets from Top SaaS Marketing Influencers

B2B Marketing Insider

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. Social Media influencers marketing SaaS

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

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