'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1? Should they wait until you roll our your compliance campaign? Of course not! Today, B2B marketing must always be on. Your prospects’ needs don’t map to your quarterly communications plan. source ). 78% of B2B buyers start with search. source ). You Are Always Accessible. MORE >>

'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design MORE >>

'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. And maybe, just maybe, it’s time for a makeover. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Ignite Facebook Fans. percent. Start Using Slideshare. MORE >>

'In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? Who cares anymore? MORE >>

'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Sales is Still Important. MORE >>