Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 3 minutes) Forget  for a moment, the promises of “messaging in the stream”… of ”conversational marketing”… and/or the rush for “knitting together a branding fabric”….  Key is in selecting the appropriate keywords for the search analytics.  At a practical level,  early, B2B pros need to be able to discuss social media up the management chain using old-school terminology like: reach and impressions … like: messaging persistance, quality and velocity.

Twitteranalyzer   Google Analytics for Twitter users.  Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites Twitter.com on Analytics   Twitter themselves, on Twitter.  Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read Time 2-3 minutes, unless you link out to play)   “Need to know…”  drives much of the marketing conversation. 

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. But stop reading this and start listening to Avinash - its 25 minutes long but positively electric! Link to Original Audio Source Signup for this Podcast Series About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day . Stop everything you are doing and listen to this podcast!

No matter how much you use marketing analytics, you could probably be doing more. Mila Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools.

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable.

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. Hinshaw still considers Netezza the “killer machine” for large analytical workloads, but positions Dataupia as a more flexible product that can handle conventional reporting in addition to ad hoc analytics. “A Kognitio also wins the prize for the oldest “You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy . This applies even, or maybe especially, to the non-columnar systems

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. Tags: Blogging Marketing Metrics and Analytics Social Media Add new tag Advertising B2B marketing Blog blogs Business Google Google Analytics Marketing ROI RSS social media strategy Technorati Twitte Image by LollyKnit via Flickr I

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts? by FutureNow Melissa Burdon advises marketers to act like investigative journalists—ask the tough questions, dig for the story behind the story—rather than beat reporters who just report the who, what, where and when. What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. [Note: The net result of all this is great flexibility: users can load data from existing source systems without restructuring it, and still get excellent analytical performance. The software itself costs $30,000 per Note: Per Susan Davis' comment below, they have since reloaded it here .] Infobright’s product, named BrightHouse, confused me because it is a SQL-compatible, columnar database, which

So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. Jasra writes, "in order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. In the complex sale, the length of the buying cycle makes the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.