'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design MORE >>

'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Sales is Still Important. MORE >>

'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. Assuming Your Audience is Just Like You. Mistake contributed by Dara Schulenberg and Traci Browne. They aren’t. Study your audience, talk to them, ask them questions, strive to understand them. Then test marketing that is created for your audience, not for you. Wrong. MORE >>

'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. And maybe, just maybe, it’s time for a makeover. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Ignite Facebook Fans. percent. Start Using Slideshare. MORE >>

'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple. Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. It’s all for nothing if they don’t read those emails. But don’t fret! beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. MORE >>