Trending Articles

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

Build 161

How to Gain Buy-In for Content Marketing

Marketing Insider Group

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today.

Buy 235

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts.

Design 180

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.

PR 136

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators?

Interview with Jonathan Aufray

Onalytica B2B

Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers.

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Will that conference be worth it? Lead follow-up is the key

Sales Lead Insights

Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing.

Email 150

When, Why and How to Gate Content Along the Customer Journey

Act-On

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

Target 174

How CEOs can restore their company brand trust

Biznology

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others.

Trust 122

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things.

How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Act-On

Demand & Lead Generation

MQL 148

Effective ways to prove B2B marketing is paying off

Sales Lead Insights

Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. It is surprisingly simple to prove that B2B marketing is contributing to your company's results. Here's how.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Top Trends in B2B Marketing

Biznology

[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up!

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The Problem with Content & How We Fix It

KoMarketing Associates

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue. As I read the article, it got me thinking about where we are with content marketing.

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.

3 digital marketing tactics that will increase conversions now

Biznology

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money).

Perception vs. Reality: The Life of a Social Media Editor

Contently

Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless.

Integrating 4 Critical Tactics for Digital Marketing Success

Marketing Insider Group

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Staying Top-of-Mind Within the Modern Digital Landscape

Modern B2B Marketing

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world.

Crafting content for the buying cycle

Biznology

All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the different buyer needs. Please don’t view this as an invitation to try to be all things to all people.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.