Biznology

FEBRUARY 12, 2021

“One oft-cited reason why more female executives don’t advance to top management jobs is their lack of access to informal organizational and industry networks…But some female leaders do establish strong networks—and they win greater influence and more-senior positions as a result. What are they doing differently?

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

APRIL 5, 2017

It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Find a data broker with experience in your target audience category. Ask around. Like this post?

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To At times list brokers or managers do not like to divulge client names, but press anyway.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

FEBRUARY 8, 2016

With good lists becoming harder to find, lead brokers are bringing technology to bear to improve lead quality. Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

APRIL 4, 2013

As important, we had honed our understanding of how the target audience preferred the information through a multivariate A/B/C test, and had several stories in our backlog to markedly improve the site based on those insights. Having brokered a deal, we were prepared to take or collaborative solution to the executive.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

FEBRUARY 9, 2016

Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. In general, there are three types of B2B offers, and they align to the buying process.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80