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Your Guide to Choosing a B2B Data Provider

Zoominfo

Job titles Industry Tech stacks Location. Type #2: Brokers & Resellers of B2B Data. Brokers and resellers will typically purchase their data from one or multiple originators, then resell it to their customers. Useful Tools: Many brokers and resellers offer value-added services for clients. Opportunity Data.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. Perhaps you want to break into a new vertical or industry.

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How to find your best B2B prospects

Biznology

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. Beef up your LinkedIn skills. Company size.

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Antitrust trial over Google search set to open

Martech

In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. The case is widely seen as one of the biggest challenges to tech industry power since the DOJ sued Microsoft in 1998 over its market dominance for personal computers.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. From traditional insurance companies to spry upstarts, insurtech is already spurring huge changes wherever you turn — surprising some who viewed the industry as slow to change and evolve. It frees carriers and brokers to be more human.

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FMG Named “Best Overall Fintech Software” in the 2024 Fintech Breakthrough Awards

FMG Suite

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. As the industry evolves, staying abreast of the latest trends, technologies and regulatory changes can help you navigate these partnerships more effectively and ethically.