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Your Guide to Choosing a B2B Data Provider

Zoominfo

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. What is B2B Data?

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?

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How to find your best B2B prospects

Biznology

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Partner with a reliable data broker. And if you have any that I’ve missed, please chime in.

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How influencers and content creators are reshaping brand strategies

Martech

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. You can always turn to an agency for help finding your perfect creator partner.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Get a Broker. Working with a broker can help speed up and facilitate the sale of your business. A lot of brokers have valuation tools baked into their processes, as well. With an existing roster of potential buyers, a broker can significantly cut down on the work you personally have to do.

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

But what is it, and how can predictive analytics help you grow your brokerage client list? Many brokers find it difficult to figure out how to find and focus on the most promising leads. Brokerage account teams struggle with managing their work and dealing with manual, repetitive tasks.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

The simple answer: Insurtech is any new insurance technology that helps to uplevel aging systems and propel digital innovation. With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. It frees carriers and brokers to be more human. And why is it growing so fast, attracting a record $5.3