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Your Guide to Choosing a B2B Data Provider

Zoominfo

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Opportunity data helps identify favorable conditions for a company to act on when prospecting. Opportunity Data.

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How technology is streamlining processes in finance and insurance

ClickZ

Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. We spoke to four companies who offer traditional services such as finance, mortgages, law, and insurance – and how they are using modern technology to streamline their processes.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Independent brokers or agents.

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Where B2B brands win and lose on customer retention

Martech

Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. The next day I called the broker and gave him all the details of what we needed, even down to the color, make, and model. If I were going to use a broker, it would not be the one I used for that purchase.

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How influencers and content creators are reshaping brand strategies

Martech

Tools and platforms that offer insights into audience overlap can be invaluable in this process. You can always turn to an agency for help finding your perfect creator partner. Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Get a Broker. Working with a broker can help speed up and facilitate the sale of your business. A lot of brokers have valuation tools baked into their processes, as well. With an existing roster of potential buyers, a broker can significantly cut down on the work you personally have to do.